Super Bowl Commercials

Super Bowl Sunday is an important day not only for the NFL, but also for advertisers. Considering that over one-hundred million viewers watch the annual championship game, it’s consequently one of the most highly sought events for advertisers. Giving companies the opportunity to immense exposure comes at a cost, however. Not only does creativity needs to be at its peak, but so do budgets. The cost to air an ad is about $5 million per thirty seconds, which doesn’t include the cost of production and any other required marketing activities. Although this Super Bowl LI has proven to be a lackluster year with advertisements, there were a few noteworthy commercials that exhibited a strong understanding of consumer behavior.

When it comes to the topic of commercials, most of us readily agree that commercials are irritating. Where this agreement usually ends, however, is on the purpose of the commercial. Whereas some are convinced that commercials are meaningless, others maintain that commercials tell a story. Effective commercials are repetitive and illustrate a story. Marketers use rhetoric marketing, the art of persuasive speaking and writing, when persuading an audience to buy a product. Rhetoric marketing is especially effective through the illustration of a story. It is effective because the marketer is able to relate to the consumer with a story or message. Advertisers also use the appeals of logic, credibility, and emotions to intrigue interest in a company. Coca-Cola’s advertisement, “Falling,” depicts the product as a confidence building companion suitable for young love through a series of logical and emotional appeals that visibly promotes the brand’s credibility.

For this essay I will be using the commercial made by Budweiser for the 2015 Super Bowl, “Lost Dog.” This advertisement is about a tiny lost puppy getting far away from home and most importantly, the friendship between this puppy and some Clydesdale horses. In the beginning of this commercial, the puppy is shown hiding under some hay, and then he proceeds to jump into a random trailer which initially gets him lost far from home. There is no dialogue in this commercial aside from the music in the background, but the advertisement shows the distress of the owner through facial expressions and scenes where he puts

In a commercial shown this past Sunday during the super bowl featured what is described as a political statement. Although, the owner of the company 84 Lumber which produced this commercial is saying otherwise. Making the statement “My intent was to show that through struggles we will do anything we possibly can to make the world a better place for our children,” 84 Lumber’s CEO Maggie Hardy Magerko said. While she had said, many people are of course taking to social media to express either love or hate towards the company. Some even going as far as to cancel orders with 84 Lumber, because of the commercial. Nonetheless, the commercial aired during the super bowl but was only 90 seconds long and ended

Commercials, such as the 2012 Chevy Silverado Super Bowl commercial, have become part of people’s everyday life, constantly shocking, exciting, and engaging people with the meaning behind them. People see commercials every time they turn on the TV and file the information away for later situations, such as information about a cell phone data plan or a new vehicle just announced available. Each commercial watched promotes some sort of cause, object, or idea that companies want to sell to the common person. Commercials use symbolism, imagination, ethics, logic, and emotion to sell these things using their promoting techniques, one strong example of these things in action being the 2012 Chevy Silverado Super Bowl commercial.

The main purpose of commercials and advertisements is to persuade the viewer to purchase the product that is advertised, but not all commercials are successful in this endeavor. Companies, such as Budweiser and Kleenex, appeal to the viewers’ ethos, logos, and pathos in order to influence them to buy the advertised product(s). In order to appeal to each of the categories, companies use different tactics to catch viewers’ attention. The use of ethos, logos, and pathos can make or break an advertisement based on how it is being used.

Subway is a well know fast food chain. One of the factors that made them known is due to the advertisements that they plug in the worldwide television. One of their commercial in 2012 is about their “Turkey & Bacon Avocado Foot long” where a guy named Michael was having a thoroughly training and his mother came in with the said foot long. This is a good commercial that may influence the viewer. However, this contains some logical fallacies, like false cause and appeal to emotion that made the commercial to be unbelievable.

The Superbowl is one of the most widely watched television events in the nation every year. Unlike many other sporting events, the Superbowl is not watched by fans of the sport alone, but by just about anyone with access to a television. Growing up, my brother was the only avid sports fan in the house, but every year the whole family would crowd around the TV to watch The Superbowl. My brother excluded, we did this not out of real interest for the sport of Football, but because we wanted to see all of the brand new (and hopefully emotionally arousing) commercials that air during the Superbowl. Through the years, the Superbowl has actually become known for this aspect. Recently certain websites have even began holding an annual ranking for the best and worst Superbowl commercials each year. Though I wasn’t particularly interested in the Superbowl last year, one commercial still stands out to me almost eight months later. It is a commercial for nflshop.com, and it seems to convey the story of a family that begins as Vikings fans but over time expands into a family of Vikings, Bengals, Eagles, Steelers, and Cowboys fans. Depending on the viewer’s perspective on the commercial, in its short 30-second duration the advertisement either tells the story of a touching progressive family molded by life experiences or of a very noncommittal family with various impractical team affiliations. Either by alienation or affection the commercial conveys a very

Each year the SuperBowl commercials generate exceptionally high advertising revenues due to this event's ability to attract a very broad audience. Advertisers pay close attention to the demographics and psychographics of the viewers, looking for an opportunity to speak directly to their core demographic and psychographic segments with clear, compelling and emotionally stirring messages. The costs of producing and airing a SuperBowl commercial are so significant that many advertisers complete extensive tests of their concepts and multiple versions of their ads before choosing the best possible one for the expensive time slots purchased (Vranica, 2012).

That commercial entertains and persuades you, the actor talk loud and pronounce everything really outright.Jeremiah was played by the well known actor Adam Driver and was talking about the Superbowl. The cowboys that got shot still talked in the same tone after they died and they fell over really comically.The set falls down and makes for some pretty cool visuals.Then when the screen cuts to black and shows the message "" You ruin LIVE

The Superbowl commercial that was most persuasive and entertaining was Doritos Blaze v.s. Mountain Dew Ice. In the commercial the two have a battle, hot v.s. cold. Today everyone craves new foods from on TV and it all depends on the advertising of the object. The fun attractive thing about this commercial was the songs they chose and the famous celebrities for the commercial. The main two celebs in this advertisement were Peter Dinklage and Morgan Freeman who well known in the US. This commercial will surely make people dance, sing along, and persuaded to try both products advertised.

The 2017 Superbowl commercials tried to persuade it's viewers to buy it's products. They did this by making their commercials funny, entertaining, and/or by messing with the viewer's emotions. However, some of these commercials or ads were more persuasive than the others. The ads can be more persuasive than another by it being more entertaining than others or by it messing with the viewer's emotions. One example of this, which isn't a Superbowl commercial, would be the animal rescue ads, which make it's viewers sad and wanting to help the homeless animals. Many Superbowl commercials use different ways of persuasion to convince it's audience to buy something.

Over the last few decades, American culture has been forever changed by the huge amount of advertisement the people are subjected to. Advertising has become such an integral part of society, many people will choose whether or not they want to buy a product based only on their familiarity with it rather than the product’s price or effectiveness. Do to that fact, companies must provide the very best and most convincing advertisements as possible. Those companies have, in fact, done

Diego Alatorre Period:1 Super Bowl Commercials bud light ghost spuds super bowl commercial This commercial is about a dead dog who is explaining to the owner that he should go out with friends more often. The dog takes his owners to the past and the present showing him that his friends need him. Then the dog gives the owner some Bud Light and tells him to go enjoy the party with his friends.

my favorite super bowl commercial was the doritos commercial and the car one where he followed his a daughter and boyfriend by his car because he had a tracker on it. and the doritos commercial was funny because there was a guy and he was the husband and he was eating doritos at his wife’s ultrasound so every time he moved the dorito away from the baby it would kick and you could see it on the screen and then the wife got irritated at the husband and threw the dorito a long way away from her and the baby jumped and i guess was coming out because everyone was screaming that was hilarious and the only thing i didn't like about the game was that the denver broncos won but i think the panthers had a pretty good season. but i was rooting for the