Qualitative Analysis
Hilton Worldwide
Competitor:
Hilton Worldwide is one of the largest hospitality companies in the world, with more than 4,610 hotels, resorts and timeshare properties comprising of 786,502 rooms in 100 countries and territories as of December 31, 2015. In 1919, the company was founded by Conrad Hilton in Cisco, Texas. Its initial public offering was on December 12, 2013 at $43.89 per share. Hilton Worldwide offered 12,881,673 shares on the New York Stock Exchange (NYSE).
Products:
Hilton Worldwide has 12 different brands each creating a unique experience focused to provide exceptional customer service to their guests. The brands are categorized by their “Chain Scale” which range from Luxury to Upper Midscale
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Market Share:
4.7%
Competitive Advantages:
Hilton Worldwide is a multifaceted hotel chair collecting revenue not only from their hotel rooms that they manage they also collect revenue from their timeshares. The timeshares collect revenue in three different ways, from the sales of the actual timeshares, from the daily operations and fees from members of the timeshares and from the customer financing options they collect interest from. In total they have 250,000 members in the Hilton Grand Vacation Club and are located in 4 different countries.
Hilton Worldwide also collects revenue from their Franchising fees. They franchise their name, trade and service marks, and operating system to hotel owners under their franchising agreement. They do not run the day-to-day operations of these specific locations but let them use their identity to increase their occupancy. On December 31, 2015 Hilton Worldwide franchised 3,875 hotels with 533,039 rooms.
Hilton Worldwide also has a customer loyalty program called “Hilton HHonors” which is an award winning program created to entice consumers to continue choosing Hilton over its competitors by rewarding them with points they can use towards future stays. Members can even use their points towards other rewards like airline tickets, train tickets, car rentals or any of the 140 partner Hilton worldwide is officiated with.
Hilton’s global market share of rooms under construction of 19.2% is
Referring to the SWOT analysis, we assume the most uncontrollable issue imposed on C.P. is the circumstance of fierce competition existing in the current airline industry. Consequently, as alternative submissions, the company should remain constantly advancing new strategies, namely acquisition and introducing of a budget confederate.
Hilton Hotels is one of the biggest players in the US lodging industry. It contributes to about 9% of the total rooms in US lodging market. It has presence in over 78 countries with more than 2500 hotels. Lodging industry is highly capital intensive industry, so to reduce capital expenditure Hilton Hotels opted for self-owned Hotels as well as franchising model with the real estate owners. One of the key features of lodging industry is low switching costs for customers. There is very little margin to differentiate from the major competitors in the industry which include Marriott international, IHG, Accor etc.
Hilton Hotel is founded by Conrad Hilton, they started their operation since 1919 and since then, they become one of the well-respected premier hospitality organizations with diverse employees worldwide. Currently, they have more than 4,600 owned and franchised hotels and resort chain in 100 countries. It has more than 200,000 rooms to accommodate guests from different parts of the world. It has more than 400,000 employees and team members to answers the needs of their guests (Hiltonhotelworldwide.com, 2016). In most of their branches their organizational structure is simple, with managers and supervisors from a different department, including admin, marketing, finance, human resource, concierge, food and beverages, housekeeping and etc.
In addition, Hilton Hotels Corporation is supporting its portfolio of commitments in a number of ways, by:
Hilton Hotels Corporation – Hilton was founded in 1946 and headquartered in Beverly Hills, California. It has 2,838 hotels worldwide under the brands Conrad, Doubletree, Embassy Suites etc. HTL operates upscale full-service and limited service hotels in urban, airport, resort and suburban locations. It ranks third in the number of employees (105,000) and revenues ($8.6 billion) but second in net income of $552 million.
Marriott and Hyatt are two of the largest hospitality providers in the world. Marriott has over 3,700
Hilton Hotels is one of the biggest players in the hospitality industry with over 2900 (as of September 2007) hotels worldwide consisting of numerous brands and products. The hospitality industry is service centered and highly competitive. The challenge for Hilton is to create and deliver value better than its competitors. Hilton understand that it is important to improve customer experience and build strong relationships with the customers. Hilton Hotels adopted a Customer Really Matter (CRM) strategy out of necessity to cater for
Conrad N. Hilton founded the company in 1919 in Cisco, TX and opened the first “Hilton” hotel in Dallas, TX
Hilton was established nearly 100 years ago in Cisco, Texas (USA) in 1919 by Conrad Hilton and has since continued to grow and remained a leader in the hotel industry. Hilton has expanded its hotel family brand in 1997 by acquiring the Promus Corporation which added the Doubletree, Embassy Suites, Hampton Inn and Homewood Suites (Hilton, n.d.). Hiltons Brand, now either through direct ownership, or franchises is
To remain profitable, hotels must operate with around 65-70% capacity . Due to seasonality, political and economic events, some hotels are finding it difficult to maintain profitable occupancy levels and have started to provide services along multiple levels within the industry's
An open door, a welcome smile, an exceptional experience are what The Hilton London Ontario is offering to the travellers who stay here every year. The Hilton London Ontario is located in the heart of downtown London, Ontario, Located just 15 km from the London International Airport. Conrad N. Hilton began with a 40 room hotel in a small town Texas in 1919. Now Hilton is present Worldwide and giving their excellent services across 24 time zones. It is the most recognized name in the industry; Hilton London Ontario offers mainly accommodation services through its resorts, hotels, apartments, etc. Most of the revenue is generated by selling hotel rooms to the customers. They also offer restaurants, bars, shops, spa, laundry services, travel
As mentioned earlier in Chapter 1, China Lodging Group is a multi-brand hotel group which as per now manages seven hotels with each having a specific target of customers. These Hotels are Hi Inn, Han Ting Hotel, Elan Hotel, Star-way Hotel, JI Hotel, Manxin Hotel, and Joya Hotel. Its mission statement is to create great brands of hotels that guests love. The group predicts to be owning over a quarter of the hotel market share in the next five years to come. The two major objectives that the company has set for the next five years to ensure that they attain their goal is to build one large five-star hotel in the heart of China Capital’s serene outskirts and to ensure that they hire enough
The report focused particularly on the following hotel chain Hilton Worldwide. Hilton legacy began in 1925, it was founded by Conrad N. Hilton. The first hotel was built in Texas and had 40 rooms; today Hilton is one of the most respected brands in the world. The company owns, manages or franchises a hotel group of some of the most famous and highly regarded hospitality brands worldwide, including Hilton, Conrad Hotels & Resorts, Double Tree by Hilton, Embassy Suites Hotels, Hampton, Hilton Grant Vacations, Homewood Suites by Hilton and the Waldorf Astoria Hotels & Resorts. With 4000 hotels and 650,000 rooms in 90 countries Hilton Worldwide is one of the world’s leading hotel. (Hilton Worldwide, 2013)
Marriott International within their respective market segments are one of the largest hotel groups globally.
The Hyatt Corporation was founded by Jay Pritzker in 1957. The first hotel purchased was located in Los Angeles, California. Hyatt is a management company that runs the operations of each hotel even though most of the Hyatt hotel properties are privately owned. They currently have two hundred sixteen hotels around the world and recently purchased one hundred forty three AmeriSuite hotels which were renovated and are being operated under their new name, Hyatt Place. Hyatt is known for specializing in luxury hotels that also provide meeting facilities and special services. The Hyatt Regency in Columbus Ohio was built in 1980. This hotel has six hundred and thirty one guest rooms, which makes it the largest hotel in the State, based on