Swot Analysis : Hilton Worldwide

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Qualitative Analysis
Hilton Worldwide
Competitor:
Hilton Worldwide is one of the largest hospitality companies in the world, with more than 4,610 hotels, resorts and timeshare properties comprising of 786,502 rooms in 100 countries and territories as of December 31, 2015. In 1919, the company was founded by Conrad Hilton in Cisco, Texas. Its initial public offering was on December 12, 2013 at $43.89 per share. Hilton Worldwide offered 12,881,673 shares on the New York Stock Exchange (NYSE).

Products:
Hilton Worldwide has 12 different brands each creating a unique experience focused to provide exceptional customer service to their guests. The brands are categorized by their “Chain Scale” which range from Luxury to Upper Midscale
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Market Share:
4.7%

Competitive Advantages:
Hilton Worldwide is a multifaceted hotel chair collecting revenue not only from their hotel rooms that they manage they also collect revenue from their timeshares. The timeshares collect revenue in three different ways, from the sales of the actual timeshares, from the daily operations and fees from members of the timeshares and from the customer financing options they collect interest from. In total they have 250,000 members in the Hilton Grand Vacation Club and are located in 4 different countries.
Hilton Worldwide also collects revenue from their Franchising fees. They franchise their name, trade and service marks, and operating system to hotel owners under their franchising agreement. They do not run the day-to-day operations of these specific locations but let them use their identity to increase their occupancy. On December 31, 2015 Hilton Worldwide franchised 3,875 hotels with 533,039 rooms.
Hilton Worldwide also has a customer loyalty program called “Hilton HHonors” which is an award winning program created to entice consumers to continue choosing Hilton over its competitors by rewarding them with points they can use towards future stays. Members can even use their points towards other rewards like airline tickets, train tickets, car rentals or any of the 140 partner Hilton worldwide is officiated with.
Hilton’s global market share of rooms under construction of 19.2% is

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