TV Ad Prices: Article Analysis

Entertainment has clearly been a focal point in everyone’s daily lives. With technology advancing every day, the way how people live today seems to become excelling and smooth. Marketers play a large role in entertainment, especially when it deals with advertising. This is a business where they annually continue to invest heavily on ads. Most industries attempt on every possibility to come into possession of consumers to address about their ads, in addition, make money off of them. Surprisingly today, most business’s take their advertisement into the world of sports. One major sport event such as the Super Bowl, is a major key to exposing an ad to millions of individuals. Along with other major sports like soccer, football, and baseball to name a few, all these sports have a large number of fans and viewers. Now, some may question the theory, why televised ads and spend chunks of money towards sports games rather an award show, or a special T.V. show? It’s simple, when learning the history of advertisement, counting the numbers of viewers and noticing the results, sport industry may just be the key to exposing anything to be notice.

Due to this premium channels such as ShowTime and HBO who let you watch TV over the cable without ads decided to be more bold and ballsy by providing content not available on normal

TIME Magazine is geared towards young, wealthy, well-informed college graduates who have just entered the workforce. The magazine’s articles are widespread, covering a magnitude of information to keep its readers informed; political discourse, socio-economic trends, as well as light-hearted, comical sections are found in the magazine’s contents. Since the magazine’s intended audience are young and looking to start their lives, the advertisements in the magazines appeal to this

The network that produces the hit television show Lost charges roughly $900,000 dollars for every 30 seconds of an advertisement during the show. This is more than a Super Bowl advertisement (Poniewozik 1)! Lost is about the Oceanic Flight 815 crash that drew in 18.7 million people to watch it (Jensen 1). The television show Lost had a positive impact on society because of its plot, cast, and emotions and reactions of viewers.

The NFL is an American treasure. During the season, people of all races, political affiliations, and backgrounds come together to watch football. People have an unbelievable amount of pride in their favorite teams and everyone seems to have an opinion about the latest game or who the best players are. The NFL is for all Americans to enjoy and therefore, I think the best mobile strategy is to form non-exclusive partnerships with multiple wireless carriers.

Advertisements appear everywhere in today’s society. Whether you realize it or not you see or hear them everyday. Digital Marketing Experts estimate that most Americans are exposed to 4,000-10,000 advertisements each day. We see them on cereal boxes, clothes, signs, billboards, cars and basically anywhere else you can think of. Companies spend millions of dollars each year trying to publicise their products and to persuade us into buying them.

People can relate to their favorite television shows, but can they also connect with the commercials that inevitably interrupt their programs? Nowadays, most people would answer “no” by skipping these advertisements through digital video recorders or on-demand and streaming services. However, commercials continue to generate an abundance of revenue for advertising agencies. The most popular television ads target specific audiences, and cable is the most appropriate platform. Advertising agencies strategically place commercials on cable networks that target groups that many viewers may consider underrepresented on television. Prominent examples include commercials on Nickelodeon that target children, ads on TV One that attract African-Americans, and plugs on COZI TV that draw older adult viewers.

Millions of fans every year await for the arrival of one of the biggest annual sporting events in history: the Super Bowl. The first Super Bowl championship game was between the NFL (Green Bay Packers) and AFL (Kansas City Chiefs) champions at Memorial Coliseum in Los Angeles. While the excitement and hype over the Super Bowl has increased in recent years, so has the economic benefits for the surrounding communities. Even large-scale companies use the opportunity to advertise during the Super Bowl game due to such large viewings on multimedia. In the same way, the profit for the Super Bowl rises, costs in attending the Super Bowl live also leave deep holes in an average American’s pocket. With many people anticipating the Big Game, they do not realize the economic components that popularize the event.

“70% of all United States broadcasting revenue comes from ads.” So anytime a company pays to air their ad the money goes towards broadcasting. Companies now a days can spend upwards to thirty three million dollars on their own advertisements.

This paper is a case analysis of the business aspects of marketing the Super Bowl, America's largest sporting event. The Super Bowl is the most popular televised sporting event and is widely watched even by viewers with little interest in football who are mainly attracted to its funny and edgy advertising. Because the Super Bowl cannot be relied upon year to year to generate 'buzz' based upon its status as a sporting event, depending upon the teams that make it to the finals, it must rely upon 'event marketing' as a strategy and also 'play up' other aspects of the event, such as the foods, parties, and social aspects of watching the game. This is the optimal way to ensure that the Super Bowl audience does not become fragmented: the cohesiveness of watching the Super Bowl as an American event should be stressed in its positioning.

Television and commercial ads go hand in hand. Believe it or not there was once a time when there were no commercials on TV and now that’s just about all you see. Since 1941 television has been playing commercials. Back then less than one percent of American homes had televisions and only five years later just about one third of homes had them. Just after the 1950s companies started to use entire programs to show their product and ten years later that went out of style. They then began to break the programs up and put in 30 to 60 second clips that showed their product. This way they could have six or seven sponsors instead of just one. In 1970 it was clear that television advertising had power and had banned cigarette commercials cause of their influence on children. Ten years later the commercial market was not being run by cigarette companies but by companies like the ones that owned G.I. Joe. The reason why they were doing so well is because they had their own cartoons which were basically 30 minuet long commercials about the toy. Then came along the infomercials which were even closer to being 30 minuet long commercials.

Marketing is a vital component for each business—large and small alike. But, when it comes to advertising on a day most of America tunes in to television, its can become costly; maybe $7.5 million dollars worth.

Advertising is a concept all Americans have been exposed to in their lives. It is a normal component of life that affects Americans more than they are led to believe. Advertising is constantly evolving. Advertising has been forced to change to meet up with the changing of times. The price spent on advertising raises at a rapid rate each and every year. Moreover, the every increasing money spent on advertising shows that it is effective on reaching and influencing the American consumer.

Advertising is often referred to as above the line expenditure, a term which is derived from the historical way where advertising expenditure was treated in marketing budgets. Main media expenditure was shown above the line because it represented actual expenditure, as opposed to sales promotion which was shown below the line because much of the cost of such items came from a reduction in revenue, e.g price cuts. Most advertisements run on behalf of a commercial organization will be placed by the agency, who buys the space and pay the media owners. The agency then receives a commission from the media owners, but charges the full cost to the advertiser (Robbin, 2003).

Television advertisements have been around for many years. But to really understand the effects of the communication between viewers and advertisers, advertising needs to be defined. Advertising (2015) being described as “published or broadcast