The American Express ( Axp )

With all of our security in place, customers lined up, and frequent shoppers ready to go, what does this mean for our owners of the company? According to the Food Management Institute, if a retail establishment has a frequent shopper program, 90% of their customers utilize this system. (Food Management Institute, 2008) With an implementation of a program, customers get a feeling that they are getting a valued service, where we could implement automatic coupon deductions, point-reward systems, or even donations to charities. By give the impression that they are getting value, they will increase the amount of times they visit Kudler. At the same time, we gain value with

Developing a loyalty program is challenging. You team must understand what will keep your current customers interested and what will spark them to purchase multiple times.

The Frequent Shopper program is to bring the benefit of an increase in revenue for Kudler Fine Foods. Kudler has partnered with a loyalty points program to provide customers with points which can be redeemed for gifts, airline upgrades, and specialty foods. Additional objectives may to obtain a higher customer base, increase customer satisfaction, and gain customer loyalty. These opportunities can be measured and weighed against the costs of the project. The feasibility study will determine if the costs of partnership are feasible for the desired benefits.

Implementing a frequent shopper program will also help provide high value incentives by initiating a partnership with a program providing loyalty points. Such a

In the loyalty program literature on the FXmedia’s website (http://www.fxmweb.com), FXMedia (2011) states “With intelligent customer segmentation and targeted campaigns, each member of your program can feel like they are customers of their own "personal company", where everything is designed around their lifestyle and purchase behaviour patterns.” (para. 2).

WellPoint Company is an independent licensee of the Blue Cross and Blue Shield Association (BCBSA) and the association of independent health benefit plans. WellPoint is headquartered in Indianapolis, Indiana and employs 48,200 people (Market Line, 2014). WellPoint’s total revenue was $71,023.5 million in 2013, operating profit was $4,588.2 million and net profit was $2,489.7 million. According to the Market Line (2014) research analysis, WellPoint’s strength is having a broad membership via affiliate medical plans and individual subsidiary plans. Through WellPoint’s deal making legacy in merger and acquisitions and has the potential to increase its portfolio and attract new markets.

The Loyalty Advantage Program (LAP) could be very costly and risky depending on depending on the direction Kudler decides to pursue. An approximate calculation depends on what type of Cost estimates is involved, and that can vary as the projects leads toward an end. “Successfully controlling project cost is a science unto

Over the decades there were tremendous amount of challenges for every business. Customers have more knowledge, they have more options, and they have higher expectations. Customers are more informed with the humungous development in technology. Having more options in front of them, expectations has surpassed in retail industry. Loyalty is a customer having faith that your organization’s product or services offered is the best for them. It is the process of tapping the buying pattern of customers in a store based on their preferences. Customer loyalty is significant because it is economical to retain the old customers rather than acquiring new customers. So, organizations employ loyalty programs which reward customers for their repeat business.

Kudler Fine Foods is a much renowned food store, established at the different locations in California. The main focus of the store is to have ‘profit maximization’ by providing quality products at appropriate prices, in comparison of the competitors. The firm also wants to satisfy its clientele. Through this objective, the store wants to acquire major expansion. It currently wishes to enlarge its services by attaining perfection in the in the operational activities. Kudler also desires to increase the 'consumer purchase cycle ' which they hope will result in an increase of both profitability as well as loyalty. Kudler 's latest idea to increase its revenue is to implement a customer rewards program that will record customer purchases that

|available through partnerships with other external companies. The strategic purpose of the Frequent Shopper Program is described on |

Over the last 77 years, Morgan Stanley has been at the forefront of the financial industry. This is from the firm focusing on creating customizable investment products that are sold to retail and institutional clients. ("Company History," 2012) However, a problem is that many competitors are entering a period of flat growth that is at the top of S Curve. This is when a company will grow so big that it becomes difficult to continue increasing profit margins. (Nunes, 2011, pp. 1 5) In the case of Morgan Stanley, the recent financial crisis has made it more difficult for the firm to improve earnings. As a result, a new strategy must be developed that will motivate the sales force to do more. To determine the most effective approach requires examining six features of a total rewards program, the specific behaviors that will be targeted, assessing the value proposition and how to attract registered representatives.

There are companies that are laid out in various parts of the word. The company that I had chosen the AMR Company, the industry it operates in is the Airlines. The AMR Company operates in the Airline industry and its home country/domestic environment is in the Fort Worth, Texas of the USA. AMR (parented of American Airlines) was founded back in the 1920’s by a young aviator named Charles A. Lindbergh who flew mail in DH-4 biplanes and eventually form into a modern-day American Airlines. In November of 2007 the AMR Corporation had planned to divestiture the American Eagle to its own regional carrier in 2008.

American Express began as a freight forwarding company in the 1850s, then repositioned as a travel agency, a financial and consulting services company. By recognizing that technology has changed the way people communicate and transact with one another, American Express understands the scope and role of internet technology on the travel market. The corporation turned itself into the booming sector of online services and became an interactive business player in a wide array of services. Today, American Express, known as Amex, is a multi-billion dollar corporation that has reshaped its services and operates more than 1700 travel service locations in over 130 countries across the globe.

American Express, also know as AMEX, is a global financial services company headquartered in New York City and founded in 1850. With 54,000 employees and a revenue of over 35 billion dollars American Express stands tall on the New York Stock Exchange (Sec.gov). American Express is best known for it’s credit cards, which make up about twenty-five percent of total dollar volume in credit card transactions in The United States of America (Reviews.greatplacetowork.com). American Express’ goal is to maintain a leading and almost elite reputation with as many qualified card holders as possible. American Express does this by concentrating on the customer’s experience and branding that experience. American Express’ key components in maintaining and further exceling into this goal includes focusing on their human recourses, social responsibility, and marketing techniques.

The American Express company also known as Amex, it is an American multinational corporation. The company was eventually started as an express mail business in Buffalo, New York. It was formed as a joint stock corporation through the merger of express companies owned by Henry Wells( Wells Company), William G. Fargo (Livingston, Fargo and company)and John Warren Butterfield (Wells, Butterfield and company).