The Center For Public Policy

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The focus group featured in the video was conducted for the Annenberg Center for Public Policy from the University of Pennsylvania with Peter Hart as the moderator. The group was made up of twelve undecided voters from Virginia. It had an equal number of male and female voters. A couple were referred to as being a part of the younger generation (probably in their 20’s or 30’s) while the rest appeared to be older. Some of the participants considered themselves to be leaning toward voting for Mitt Romney, while others considered themselves as leaning toward voting for Barack Obama. The point of the group was to find determine how these voters felt about the presidential candidates in the 2012 election, their positions, the issues and what…show more content…
While the basic layout of the questions followed the suggestions found in the readings, the timing of the questions was an issue. At points, the questions and answers felt rushed and at other times the group stayed on one question for what felt like too long. At a couple points during the discussion, Hart mentioned the need to move on. Specifically, this happened after the Libya conversation. The focus group was becoming more of a debate about Libya than the candidates and the election. At other points, however, Hart called on a couple of people specifically and limited their time to answer. He mentioned the need to move on and to hear from other members of the group. The readings describe the need for a good moderator who can quickly respond to answers and ask follow up questions. Hart did this well. He paid attention to the interactions between the group. When one participant was speaking in reaction to what another had said about the candidates and the Libya situation, Hart pointed this out and asked her specifically what she was acting to. Also, he frequently repeated statements made by participants and added “because” to push them to more fully explain how they felt. Additionally, different types of questions were used to more fully understand what the participants thought. After directly asking the
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