The Effects Of Advertising On Children Of The United States Of America Essay

Good Essays

When did marketing to children become business as usual? The marketing for children has increased since the 1980’s. They begun a cradle to death campaign. Advertising has brought many negative effects on to the children of the United States of America. The American Academy of Pediatrics recommends that children under the age of two not watch any television and children older than two watch no more than one to two hours of television a day. The first two years of life are crucial to development they begin to interact with others and their linguistic compatibilities improve. The child also needs to be a busy body as this is the time coordination begins to improve and their bodies become big and strong. Media sources such as Television, internet and other sources of media can impede the child’s way of exploring, learning, playing, and interacting with others, which encourages learning, healthy physical bodies and social development. According to the American Academy of Pediatrics research shows that children younger than eight years old are cognitively and psychologically defenseless against advertising. During the 1970s, the Federal Trade Commission (FTC) concluded that it was unfair and deceptive to advertise to children under six years old. Fast food corporations and other advertising industries lobbied Congress to prevent any restrictions on the children’s ads. In 1981 Ronald Reagan refused the Federal Trade Commission proposal and the Federal Trade Commission thought

Get Access