(Introduction) This essay will argue that fashion blogger became one of the Fashion icons in this generation. At the beginning of the essay, I will explain the purpose of use fashion blogger as the topic; introduction of the society environment will be given as a support to identify the influence of fashion bloggers. After that fashion blogger’s historical and background will use SWOT analysis to conclude the environment of blogger, then I will discuss how blogger relate to fashion marketing with example.
(Purpose) The purpose of this topic is to find out how the fashion bloggers develop themselves through the social media in recent years and how would they relate themselves to the fashion marketing. More over, when they received a large amount of followers and those brands come to them, how would they balance the brand promotion and their personal identity?
(Historical) Fashion blogger has been rapidly changing over the past couple years, its prototype found in 1978 the photographer call Bill Cunningham published his impromptu photo into the New York Times, soon after it became a series of his personal fashion style column. The real sense of blogger found in late 1990s in US, the term is the contraction of “web log”, log meaning “diary”, Hugh Hewit (2013) maintain that blog is an online site with time-dated postings, maintained by one or more posters, that features links and commentary. Fashion blog is like a online platform for people to share there experience of latest
As social media is becoming more prevalent5 in the world of fashion, we can use it as a vehicle to build our brand community. We can use social media to bridge the gap
Since I was little, I always knew that I wanted to be a part of the fashion industry in some way or form. So, as I got older I decided to take on the path of becoming a fashion merchandiser. Though that path has not been easy, I knew that being a Fashion Merchandiser was a right fit. Fashion Merchandising is defined as the promotion of apparel sales and evolves the tasks necessary to deliver the clothing requests and meet the needs of designers and customers. A Fashion Merchandiser can determine future style trends and must have a strong sense of style. Understanding what people want is what makes any fashion brand successful, especially a Fashion Merchandiser. Deciding to become a Fashion Merchandiser has led me on to the right path in which
Throughout this assignment I will be carrying out an in-depth case study of Stylist magazine. This will encompass a detailed analysis of the key aspects of the fashion publication; covering its history, target audience and ownership to ABC figures and competitors.
This research is written to explore the consumer behaviours associated with fashion purchasing and help the manager understand what drives consumers to buy fashion products so as to determine the campaign strategy. The study proposes to investigate the people perceive what is fashion or unfashion and discover the possible relationship between different factors and the consumers’ willingness toward fashion. These factors include the effects of brand, the influences of mass media and social network, various shopping places. Surprisingly, the different attitude between different genders toward fashion is considered as an essential factor for people to engage in fashion purchasing.
I will be linking this task with my project of a creating a website about the Fashion and its evolution. Firstly, I would like to show you how the fashion has evolved through the time including the clothes and accessories. Secondly, I would Describe which clothes are fashionable and what people want to wear nowadays and Finally , I Would give you a list of the top10 brand of Clothes fashion. In addition I will give you examples about some celebrities and their relation to the brand and the fashion.
The problem that “THE FASHION CHANNEL” (TFC) faces is the selection of the right market segmentation and positioning strategy in order to maintain its position as a leader in fashion related networks, in addition to boosting its advertising sales and viewership ratings.
Does fashion blogging reify certain norms of femininity, or challenge them? What does the act of selling cupcakes have to do with gender? What does the popularity of 50 Shades of Grey say about women’s desires? How do these cultural forms tell us anything about gender at all, and why are they deserving of our attention?
The fashion industry is rapidly growing and constantly generating new fashion trends almost weekly. Fashion for some may seem ridiculous and unnecessary; but fashion is not just a meaningless usage of article of clothing or farcical materials sew together for coverage. There is more to fashion than meets the eyes, fashion is precious and significant. It is a reflection of self-image, it speak the ream about who we are and how we review ourselves. Not only is fashion the reflection of self-image but also the reflection of our history as Coco Channel have said, “Fashion is not something that exist in dresses only. Fashion is in the sky, in the street, fashion has to do with ideas, the way we live, what is happening.” Fashion
Previously I had the pleasure of working with Roula Panagiotopoulos, who was one of the founders of the successful blog BeautyConnexion.com, IAs part of my got a six-month internship as a fashion bloggerfor the site, . I started created the street style section of the website and was in chargeresponsible for of all content creation and developmentrelated to the street style section. I was posting weekly content, I found had to find prospective models, conducted interviews on for the website, take photographs of their outfits and accessories, and then conduct interviews with the models about their style, and fashion in general, took photographs and posted the content to the site. Using online measurement tools and monitoring engagement, I quickly learned what type of content our audience was most interested in.
Fashion is truly the most popular mode of expression, it shows the world who one is and where one would like to be. Fashion is always changing and is worn by all different classes, cultures, and stages of life. The time period’s style is reflective of major influences like pop culture, musicians, political figures, celebrities, social issues, and other numerous possible variables. One can see how a society changes and evolves just by looking at what the people wore. In the past, there have been many different fashion trends due to historical events and cultural influences that have shaped what people wore during that time period. .
Though I don’t have much of an educational practice with fashion journalism due to my school not providing any classes, it has never stopped me. I have practiced on my own for about 5 years attempting to improve my writing based on fashion. My determination in studying fashion journalism has always been something I admired about myself. Since the day I was first introduced to what fashion journalism was I have never once doubted myself in pursuing to study this in the
In his book “Fashion Myths: A Cultural Critique” Roman Meinhold criticizes fashion and exposes the reality behind fashion. Fashion as a socio-cultural phenomenon is a direct manifestation of human’s basic needs and desires. Meinhold discusses the different aspects of fashion advertisements, the motives behind them and the means by which they lure the consumer into buying the goods. Romans concentrates on the fact that big multinational corporations not only sell goods and services but also immaterial goods, values and myths. He refers to these as “meta-goods” which are the weapon used by advertising devices to lure consumers to buy certain goods.
Today we live in a world driven by relationships, first impressions and visual communication. As human beings we have a tendency to instinctively allow ourselves to react by what we see and feel at a specific moment, making such reaction unpredictable and capriciously volatile. Studying relationships is of extreme importance because when we understand why public and individuals react to stimuli in a certain way, we can try to manipulate the outcome. This is why Public Relations plays a crucial role in the fashion industry as it is a field of work that is driven by consumers needs and desires. By understanding the targeted audience, we can actually control commercial, marketing, and creative outcomes of a specific fashion organization. This piece of writing will explain and analyse the role and importance of public relations and Communication in the Fashion Industry.
When a brand is created, many will ask the questions that haunt all of us trying to start a company. Will it work? Should we stay online or launch a brick-and-mortar store? Will I make profit or fail? These questions arise even more when the company is to start only online. Because of this, e-commerce fashion brands must constantly evolve and expand their styles to maintain the interest of their target customers. Fashion Nova is one fashion brand that manages to stay relevant among its consumers because of their edgy style and quality priced clothing. Fashion Nova was first established in 2010. It gained its popularity from celebrities promoting it on their social media platforms and the fact
Since social media is so easily accessible to everyone nowadays people don't care to go and grab the latest vogue for inspiration, they will go on their phones and check their instagram, twitter, Facebook or any social media account to see whats trending. In L2's Advanced IQ List, which positions form brands as per their site offerings, online business, computerized advertising and web-based social networking mindfulness, US ladies' dress planner Tory Burch beats understood worldwide extravagance brands, for example, Gucci, Hermes and Chanel. This shows the huge impact the influence of social media can have on the Fashion industry, the world is moving and progressing through social media and those who chose not to utilize this part of technology so widely used, are going to fall behind those who do. People who are very high up in social media have a very big platform to promote and influence others. Nowadays if you have a huge amount of followers you are practically famous with all eyes watching you. Fashion corporations want people who have this huge platform on social media to promote their styles due to the fact people are going to be strongly persuaded to want or to want to look like something if someone they keep up with on social media looks a certain way or wears a certain piece. Fashion trends from all over the world come to meet each other, merge, change and evolve through social media. The concept of the see