The Influence of Brand Loyalty on Cosmetics Buying Behavior of Uae Female Consumers

Cosmetics are internationally used by people to enchant their appearance, improve their skin, and express their personalities. Many cultural values could be used to develop a marketing strategy for cosmetics, but three of the most important are sensual gratification, individual/collective, and youth/age. Cosmetics, which include makeup and skincare products, are often used for the purpose of enchanting one’s appearance either to appear younger or more attractive to others. Another use for makeup is expressing one’s individuality or for creating a look to fit in with their group.

Persian Gulf Development Literature Oil Curse Literature Arab and Islamic Factors Regional Ovemiew and Historical Background Dubai's Development History

Marketing is an important tool for retailers as it provides them with a medium through which to communicate with customers (Boone, 2007). It is vital for producers to use the right marketing strategy as it has a direct impact on the sales of their products. Consumers are not the same and can be divided into different categories depending on their age, preferences, and financial status. The main advantage of categorizing consumers is that retailers can use different marketing strategies to target them in different categories to maximize sales. Retailers face competition from other retailers. For this reason, producers must take into consideration consumer behavior when marketing their products. Analysis of consumer

Based on a demographic, social, and business view we will analyze maintain a great aspect on business in UAE.

The beauty industry, cosmetics in particular, has a bright future as women, no matter whether they live in big cities or small villages will always need a fully loaded make-up pouch in their bag.

Dubai is the largest city in the United Arab Emirates and quite possibly the most famous of all Arabian metropolises. This fame has arisen from the city’s great oil wealth; from the massive construction projects that have resulted - including the world’s tallest skyscraper and man-made islands; from the reputation for excess among Dubai’s young and wealthy; and from the large numbers of expats attracted to Dubai by the prospect of sharing in the city’s prosperity.

United Arab Emirates is situated in the Middle East bordering Saudi Arabia and Oman. The country consists of seven emirates(cities) with Abu Dhabi as capital and Dubai, the financial capital of the country. The population of United Arab Emirates is 9.3 million as of 2013; however, the nationals of South Asian countries (Workers from Pakistan, India, Nepal, Bangladesh and Sri Lanka) comprise around 50% of UAE´s total population. Furthermore, Ethnic composition can be classified as: Emirati (19%), South Asians (50%), other Arabs and Iranians (23%), and other expatriates including Westerners and East Asians (8%). We observe from this pattern that there are more foreign population that leads the economy projects and the economy running in UAE. Some of the major reasons include people-friendly laws, welcoming and friendly atmosphere and political stability and safety accompanied by large pool of luxury offerings. (United Arab Emirates, Country Risk Report). Living in the UAE provides several advantages to Expats (Immigrant workers). One of the biggest advantage is NO Tax implications. Apart from the major advantage, other religions are allowed to be practiced - there is a church compound in Jebel Ali with Christian churches and a Sikh temple etc. Secondly, accommodation in Dubai is mostly new and pleasant. Serviced apartments are available everywhere in the city. These come furnished and are serviced as part of the rent; short-term leases are also available for this type of

The literature review analyses the general theories surrounding the concept of brand loyalty in previously adapted marketing management guidance, marketing science and the human communication researches with an indication as how understanding the factors contributing brand loyalty can actually help organisations to build brand loyalty amongst consumers. The sources used for the literature review are journal of management, information quarterly, textbooks, academic blogs, and official website publications.

When you think of history, you think of millenniums and centuries passed through time with experiences and tragic tales of the rising and falling of empires and civilizations. The United Arab Emirates has defied the odds of history. The UAE has embraced the western civilization approach of capitalism which contrasts to a traditional Middle Eastern country. The thriving nation of the UAE gained its independence from the United Kingdom in the early 1970’s. The small yet intriguingly stunning country has not let traditional Islam principles hinder its political or economic growth. In just over four decades, the United Arab Emirates has successfully transformed from one of the world’s

Cultural differences impact globalization and business practices among several countries. Social Institutions are very different in the United Arab Emirates. The UAE goes by the Sharia Law, and according to this law, marriage is the only legal bond for a man and woman to establish a relationship and have children. The nuclear family structure is what they mainly follow and raising children is the main job for Emirati women. Only 6% of Emirati women are in the workforce, meaning their main concentration lies at home with children and extended family. Education, providing, communicating, volunteering, learning at home, decision making and collaborating with the community are mainly how Emirati women raise their children. There are few women working in the United Arab Emirates and this is a huge difference in comparison to western world countries.

The interest of mine research topic is Gulf Country that is UAE (United Arab Emirates. In this essay I discussed about languages, religions, life style, economy and political factors as well which make my essay very useful and popular in term of my attempt. Its population is 9.27 million in 2016, with the GDP of 3.847 billion USD, these statistics shows this United Arab Emirates have an important country in middle east.

At this stage the marketers need to make the consumer aware of the new product. The marketers need to isolate the target market to which

Forty years ago the United Arab Emirates (UAE) was a deserted land surrounded by vast desert and governed by Bedouins tribes. Since the early 1970s The United Arab Emirates (UAE) has emerged from an isolated deserted country into an international destination for hundreds of nationalities. Today, the UAE is considered as one of the most developed countries in the Middle East. The UAE has experienced an economic transition and has reached similar standards as the developed countries. Essentially, the natural resources such as oil and gas have played the key changer to the Emirati economy and helped transforming the society from a tribal culture into an advanced country that attracts many foreign investors and high skilled

THE RELATIONSHIP BETWEEN BRAND TRUST, CUSTOMER SATISFACTION AND CUSTOMER LOYALTY. (EVIDENCE FROM AUTOMOBILE SECTOR OF PAKISTAN)

Not long ago, the UAE was a land of desert inhabited by proud and resourceful nomadic Bedouin tribes, fishing villages and date farms. Abu Dhabi consisted of several hundred palm huts (barasti) huts, a few coral buildings and the Ruler's Fort. Situated along the creek, Dubai was a trading hub, providing a safe haven before the Straits of Hormuz and beyond. Life today in the Emirates bears little resemblance to that of 40 years ago.