The Revolution Of Apple Inc.

Apple is multinational business with a good reputation designing and developing expensive, but high quality electronic products such as the worldwide famous iPhone, iPad, iPod and MacBook. They also provide high standard computer software that is used across the world by a large variety of people from top music producers to professional designing organizations. Apple was first founded in April of 1976 to sell personal computers (Wikipedia, 2014).

First, let’s start with the Apple Inc. mission and the company history and an introduction of what apple is and what they do and provide to the market. Apple designs high quality personal computers, music players and mobile communication devices for business, education and entertainment (Apple, 2012). Apple, through easy to use, professional software such as iOS, OSX and iTunes leads the world in digital music distribution and mobile computing with its iPod, iPhone and iPad devices (Apple, 2012). Apple will continue to create electronic devices and software that is so cutting edge that it is redefining mobile computing, media distribution, and communication.

By making their products differentiated from the competition, Apple can establish their own price. Apple believes that people will pay some more money if they know that what they are buying is better and more reliable. That is also the reason why Apple sells the same products all over the world, making no selection or differentiation depending on where the market takes place. The high costs of Apple’s products are the one of the reasons why Apple Inc. preferred to be

Apple incorporation, previously known as Apple Computer, is a multinational corporation that not only produces personal computers, consumer electronics, computer software, and servers but also a digital distributor of the media content. It has chain of retail stores known as Apple Stores. However, company’s information is summarized below:

Apple Inc. is a well-known computer manufacturer, smartphone and digital devices device maker. Company have made strong roots in the computing market since its beginning its’ all, because of its maintained quality which have been continuously

Apple has prospered internally and it is necessary to consider both strengths and weaknesses. Apple has lots of strengths, the major of them being it’s impressive brand reputation, Apple managed to position the brand as “premium products” for “elite” people. Customers are loyal and tend to stay in Apple’s ecosystem. Apple’s self-reinforcing ecosystem, it has a diverse ecosystem which integrates various hardware and software products into one large interactive space. Status of top innovator, Apple is perceived as the leading innovator and its products are highly anticipated. Apple’s very strong financial performance, high profit margins and very high liquidity. It’s network of retail stores, high-quality customer service helps to create advanced user experience. A powerful marketing strategy, Apple’s team masterly uses various marketing techniques to create a hype for their products and to strengthen the brand.

I learned that Apple is a juggernaut when it comes to their technological products and marketing goals. Apple focuses on the needs of customer’s light years ahead of their competition and even before most consumers have realized they want Apple’s products. Through their innovative marketing involving social media, word of mouth, Apple Stores they have convinced consumers about the high value of their product even lending to the formation of a “Mac cult” for its diehard fans. The way ahead for Apple is not to lose sight of its brand loyalty and continue to service the customers and entice them with the brand’s prestige. Even with the death of Steve Jobs, I believe Apple forge ahead to differentiate itself from the markets they are in.

Apple Inc, wasn 't always the massive tech giant it is today, but it has innovated the way computers should be today. Apple is known as the company that innovates and releases new ideas. Over time Apple has developed into a technology super company, had many ups and downs, and released many different operating systems.

Apple Inc. is a global computer manufacturing company that is going through major changes in its organizational culture and it’s organizational structure due to several events of the past few years.(Apple is going through major restructuring to regain control of its operations and finances in order to stay competitive on the global market. .

Apple has been the leading force in innovation for the past couple of years, not only does it dominate the mobile-phone industry, it has also transformed the computer industry too. With millions of people using their products today, Apple is one of the most successful companies in the world. However, Apple did not “come all this way” from nothing. It suffered ups and downs just like any other company, with this being said, the way Apple dealt with its problems was the difference between it and any other company.

introduction of the Apple II, to the Mac, to its more recent iTunes and iPhone, Apple has managed to maintain a competitive advantage and in recent years been able

In a competitive industry there is a wide range of aspects that help determine what companies succeed and fail. Over time different companies grow and develop competitive relationships that encourage refining of their companies in order to stay relevant in a competitive market. Apple is a prime example of a company that is in a competitive market has had many innovations since its creation to help it stand out from other companies in the computer technology industry.

The company started off as “Apple Computer,” best known for its Macintosh personal computers (PCs) in the 1980’s and 1990’s. Despite a strong brand, rapid growth, and high profits in the late 1980s, Apple almost went bankrupt in 1996 (Kim & Yoffie, 2010, p.1). This can be explained that Apple has become larger and more significant than other competitors put together in 1980. Because Apple failed to innovate in 1996, the company almost went bankruptcy but eventually Steve Jobs took Apple from bad situation to the company that can make billions of dollars through promoted itself as a hip alternative to other computer brands. Apple highlighted its computers as the world’s “greenest lineup of notebooks” that were energy efficient and used recyclable materials. The goal was to differentiate the Macintosh amid intense competition in the PC industry (Kim & Yoffie, p.4).

According to the annual list of 500 major leading companies has ranked by Fortune 500 Apple lies 5th in its list. Apple is amongst the most valuable and highly money-making companies in the world with its revolutionary iPhone. It is able to gain remarkable success by the ability to create innovative products. Certainly, it is able to gain such huge success due to its products but not only that, there are other factors that plays role such as distinct leading faces of Steve Job and currently Tim Cook along with different strategies applied to motivate its employees and make the company what it is today.

Apple Inc. is an American multinational organization that design, manufactures and sells the high technological electronics, online services, computer software and accessories. The product and services of Apple Inc. consist of iPhone, iPod, iPad, Mac, Apple watch, software (ios operating system, icloud) and so on. Apple is the leading brand in the mobile market across the globe. Apple delivers the applications through iTunes store, Mac App Store developed by the Apple Inc itself. The company offers its product worldwide via different retail stores, showroom, online stores,