Solution
There are various ways in which Fairway can resolve the challenges its employees are facing. Fairway employees currently face lack of motivation from the organization, which includes lack of rewards, increase in salary, and limited promotion opportunity. Motivation can be defined as the processes that account for an individual’s intensity, direction, and persistence of effort toward attaining a goal, either individual or organizational goal. At Fairway market, most employees without a managing position barely get benefits enough to motivate them to work as hard. Fairway employees are so committed, they work long hours and during public holidays like Christmas they sacrifice the day and go to work.
Maslow’s hierarchy of needs is best known for motivation. Fairway can incorporate this theory into their practice. It is important for managers, supervisors, and those with leadership position to understand the employees. Employees wish to be psychologically sound, safe, social, respected and accomplished.
If Fairway operates in a tension free environment, employees will be able to relate more with upper level staff and leaders; they will be able to share the concerns they have openly. But apparently Fairway employees do not have relationships with their managers and superiors. The managers treat junior staff in a rude and unapproachable way. If managers can conduct themselves and treat employees in such a way that makes them feel valuable, they will be motivated to do
According to Maslow’s Needs theory, based on the fact that a person is justified as long as he still has not reached a certain level of satisfaction, has a better understanding of the fact that human motivation leads to a broad spectrum of their needs we could say that in order to motivate people, the manager has to give employees the opportunity to meet the needs in a way that together lead to the organization's objectives.
Abraham Maslow developed a Hierarchy of Needs (appendix 3) which is used to understand human motivation, management training and personal development. This hierarchy is used to determine the responsibility of employers to provide a workplace environment that encourages and enables employees to fulfil their own unique potential.
Abraham Maslow developed the theory of human motivation called Hierarchy of Needs. It suggested that people need to be satisfied by all physiological needs before move on other high-order needs. I learned this concept in my secondary school which introduced how Hierarchy of Needs can be used in business management. At that moment, I can’t realize how this concept can be applied to manage people in companies, since I was student. It was difficult for me to imagine how this theory can be practically applied in the business world. When I study Consumer Behavior in this master course, it arouses my interest to understand that this theory can be applied to interpreting how consumer goods and
Maslow’s theory of motivation is called the “hierarchy of needs”. Maslow believes that people have five main needs in the following order of importance;
This can also relate to the process theories such as the expectancy and equity theories. The expectancy theory (Appendix c) predicts that individuals will be motivated if they value the reward given for work and believe this is a just reward. By working hard and professionally they can achieve promotion and so become motivated. The basis of the equity theory is related to one’s perception of job input and outcomes and those of their colleagues (Appendix d). Employees in Primark who have high input and outcomes can see these outcomes through the opportunity of promotion. However such fairness does not always arise in Primark.
Maslow's hierarchy of needs provides a foundational theory. It states that all employees have some basic needs that must first be satisfied in order to provide the framework for further motivation and empowerment.
In case of saleena at Aroosh club with staff lack of motivation. She started her work with authoritative manner without understanding the staff requirements and their mind. According Maslow ‘theory of Need, saleena could not proved herself a good manger until she understand environment of the club. She can’t be a good leader without her followers so she have to understand how to motivate people with her team work. So in this case saleena should need to understand the need of her staff. Need is a something. and something that we want from our work place. Our needs decided what to do and a good leader is who that satisfies her staff with these needs and the satisfaction of these needs commonly called motivational theory. The theory Maslow s need also called the hierarchy of needs. There are five Needs in Maslow hierarchy that are enlisted here
Abraham Maslow’s theory, Theory of Hierarchy Needs, is a motivational theory in psychology that has a tier model of the five things a human needs. Maslow stated that people are motivated to achieve certain needs and that some needs take precedence over others. The five stages, from bottom to top, include Physiological needs( food, water, warmth, and rest), the second stage: Safety Needs ( security and safety), third stage: Belongingness and love needs ( intimate relationships and friends), the fourth stage: Esteem Needs (prestige and feeling of accomplishment), and finally the last stage: Self-actualization ( achieving one’s full potential, including creative potential). The five stage model can be divided into
Maslow’s Hierarchy of needs was introduced in the mid-1940’s by Abraham Maslow; it is one of the most popular theories of work motivation to this day. the theory was originally used specifically in a psychological setting, but was made more popular by Douglas McGregor in the late 1960’s and began to be used by not only psychologists but managers as well (Steers & Porter, 1983). The hierarchy is based on the fact that human beings have needs, Maslow took these needs and separated them into five categories: physiological needs, safety, belongingness or social needs,
Abraham Maslow is a psychologist who had developed the Hierarchy of needs model in 1940-50s, and the Hierarchy needs theory is still being used to day and for understanding the human motivation. In his hierarchy he believes that people are motivated to achieve certain needs. And when a human had fulfilled a person would seek to fulfil the next one. Maslow’s hierarchy needs is concerning the responsibility of service providers to provide a
Maslow's Need Hierarchy Theory states that motivation is a function of the five basic needs: physiological, safety, love, esteem, and self-actualization (Kinicki & Fugate, 2016). An employer that is able to recognize and meet the needs of their employees, the employee will ultimately move through the five levels of Maslow's Need Hierarchy Theory until they ultimately achieve self-actualization (Kinicki & Fugate, 2016). When the needs of officers working on the street are not met or do not seem to be met, the motivation of the officers will be affected. Supervisors need to develop a culture and relationship
Social needs acquired by such employees include love, acceptance and belonging. They must feel accepted and a sense of worthiness before they can work up to fulfilling other, more difficult needs. The esteem level on Maslow’s Hierarchy of Needs is the need for appreciation and respect. After the other levels of needs have been fulfilled, the esteem needs begin to play a prominent role in motivating behaviour. Theory Y employees will be motivated to gain respect in their organisation by achieving company objectives and by showing management their skills and abilities. The top need desired by such employees is self-actualisation. Maslow himself said;
The equity theory conceived by J. Stacy Adams is based premise that "people gauge the fairness of their work outcomes relative to others, any perceived inequity is a motivating state of mind" (Schermerhorn, Hunt, and Osborn, 2005, p.10, chpt.6). This theory when applied to a sales force would not be the best method to motivate this employee group as to what is deemed fair by a team leader could be perceived as unfair by the
Herzberg’s model (1956) is the most used in business. It splits hygiene factors from motivation factors. Hygiene factors are related to salary, working conditions, policies and administration are not managed well lead to dissatisfaction in the employees when they are not satisfied. (Saiyadain, 2009)
As Douglas McGregor began working on his book, The Human Side of Enterprise, he encountered Abraham Maslow’s theory. Maslow believed that people had 5 basic ascending needs. It was this theory that not only supported McGregor’s thinking about a hierarchy of motivation, but it also provided a strong theoretical foundation for his assumptions (Bobic, 2003). With a firm foundation McGregor shared his theory with the world, and his theory has had a lasting impact on management theory.