Tonawanda Coke Case Study

I would purchase a bottle of Jones soda after reading this article, for many reasons. First, I like the idea that Jones came up with to allow their customers to send in their photos or quotes to be featured on the bottle. I like this idea because as a customer it intrigued me and made me want to go and purchase a bottle of Jones soda. Secondly, I enjoy the curiosity that the flavours spark inside of me, I give my vote for uniqueness to Jones for that. I enjoy these surprise flavours because you cannot predict on what the taste experience for a flavour like shag-carpet will be like so you’re left dying to try it! Thirdly, I would buy a Jones soda because of their creativity to try new things. For example Coca Cola has had the same product for

Organizations are continually faced with ethical dilemmas. Though each dilemma may vary in degree of impact they will have on a company, it is essential that a company establish a wise solution to the problem. As we have gathered from this course, there are a large variety of views and theories on how to address these problems in the most ethical way. In this paper I will discuss the H.B. Fuller case in Honduras: Street children and drug abuse and examine the ethical challenges the company was presented with. I

One of the world's most well-known brands is that of Coca Cola. It is one of America's most popular brand exports, and has seen major international success by opening up bottling and distribution plants abroad in several countries. One of these previously successful bottling plants was located in Colombia, yet events shocked both the nation and the world that would eventually tie Coca Cola into a major human rights violations scandal.

    The case “Does this milkshake taste funny?” presents a situation, where company employees  were confronted with an ethical decision.  Their thoughts and actions were shaped by several factors,  including their personal moral values and the corporate culture engendered by the management of the  company for which they work.  This case provides an example of how a lack of a code of ethics or ethical  training within a corporation can lead to negative consequences.    The major players in the case are the night shift employees of Eastern Dairy, and the  management of this company that set up the rules and expectations for the night shift.  The background  and the ethical situation

If you had an opportunity to solve world hunger you would do it, right? Well a company named Monsanto has set a goal to achieve the mighty task. They look to achieve this goal by creating special seeds that are resistant to pesticides, also which use less water and energy to produce. There are also said to be some big disadvantages to using Monsanto’s methods to producing their seeds that have not yet been researched deeply enough. This raises many questions to people around the world. Many countries who will not even accept seeds from the company over fear of the crops they produce will cause health and environmental detriments. So my question is, can Monsanto solve some of the world’s problems or should we be looking at other better

The key problems that Gupta should focus on in the short term are the allegations from Center for Science and Environment (CSE) that threatens to tarnish the image of the company’s brand, and the survey result of the its consumers. In a fallen world, crisis is inevitable. When it does occur, for the most part, ones’ wish is for it to go away as fast as possible. While it is an uncomfortable predicament; nevertheless one ought to have a plan in place to reconcile the issue. In this case study Gupta, president and CEO of Coca Cola India found himself in the middle of a crisis that could either annihilate his company’s existence or regain its success as the lead in India. While all crises are unique, the crisis characteristic that Gupta faces

As far as good news is concerned, the report explains the company’s success in their top three

I am proposing that the issues affecting Toyota’s ability to rebuild cannot alone be fixed by remedying the safety and manufacturing issues, but it must also work to rebuild the company’s reputation and rebuild stakeholder trust. As outlined by Stewart (2010), Toyota ended up with a full blown crisis on its hands largely because of the delay and mediocre response from Toyota. These management practices call in to question Toyota’s ethical practices and their commitment to corporate social responsibility (CSR) principles.

The 'marketing mix' is a set of controllable, tactical marketing tools that work together to achieve company's objectives. The marketing mix analysis is also called 4P analysis. This analysis contains a set of controllable strategic tools of marketing which work in simultaneously to attain the objectives of an organization. In this paper we will analysis two organizations with respect to their marketing mix. The companies that I have chosen for this task are Pepsi Co and Coca Cola.

Coca-cola boasts of being the world’s largest beverage company serving approximately one billion customers daily. The most dominant products distributed by Coca-cola are Coke, Fanta, Sprite and Diet Coke. This strategy is aimed at ensuring that every customer gets satisfied whenever they use a Coca-cola brand. Coca-cola has large distributions across the globe making it the largest distributor in the world. The late Roberto Goizueta termed Coca-cola to be an American company with large international business and a sizeable American business (Ferrell, 2008). This has helped a lot with brand selling as it is the most recognized brand in the whole world. “Coca-Cola has the most valuable brand name in the world and, as one of the most visible companies worldwide, has a tremendous opportunity to excel in all dimensions of business performance” (Ferrell, Fraedrich, & Ferrell, 2008). Coca-cola, however, has not been smoothly running over the decades in operation. It has on numerous occasions been criticized for overlooking some ethical standards that it should have rather upheld. This essay aims at looking into some of the issues facing Coca-cola, the most significant of them, how they were resolved and how Coca-cola should have solved them.

The crisis that happened at Coca Cola was a very crucial incident. It affected issues such as brand and reputation, and the company has to take action so as not to ruin its image. Coca Cola is a company with a very strong brand name all over the world. An attack like this of the NGO can lead any company to problems. Although the Center for Science and Environment attacked the safety of Coca Cola India 's products, Coke was well within the Indian government 's legal limits for pesticide residue in beverages. The fact is that the country 's standards are weak, so the problem of Sanjiv Gupta and his team is how to rebuild trust. Furtherore, Gupta tries to find ways on how he could contribute on the creation of higher standards for food and

David has been chosen as the case scenario in this article. David is a 38-year old single man, he has been working in an investment bank as a financial worker for 8 years with stable financial income. However, he was stressful on maintaining his job performance since he had been appraised as one of top financial investment planner of the bank in previous two years. He started to take cannabis, cocaine and alcohol under peer influence and he found it useful to relief his stress. After taking those drugs and alcohol, he could experience ‘high’ feelings and he would have casual and unprotected sex under the feeling. Now he decided to deal with his substance use problem as the withdrawal symptoms appeared. In David’s case, his problem of substance use will be mainly discussed.

5. What risk is there to Coca-Cola in using its NGO partners as a key means to reach out to local communities?

“A Coke is a Coke, and no amount of money can get you a better Coke than the one the bum on the corner is drinking. All the Cokes are the same, and all the Cokes are good. Liz Taylor knows it, the President knows it, the bum knows it, and you know it."(Andy Warhol, 1975) Regardless of its corporate reputation, the organizational performance and its social responsibility of Coca-Cola makes it loved around the world. Ever since its creation in 1886 Coca-Cola has been a household brand known globally for generations of families. I have to mention, of all the cases researched this is my least favorite not only because of my childhood love for the product because the ethical issues in one way or another always manage to resolve themselves not before further tainting the reputation Coke worked so hard to obtain. Most times, whether an organization is innocent of an unethical act, it becomes secondary to the suspicion of the original act. Almost as if the court of public opinion has the power to ruin the reputation of an organization based on an unfounded accusation. In spite of my loyalty after having ready the case, I do believe Coca-Cola to be flawed. The contamination scare in Belgium is a great example of a public relations nightmare. The slightest hint of impurity should have pushed Coca Cola into crisis management mode but they were slow to react, citing it a minor issue (Ferrell, Fraedrich, & Ferrell, (2011). It was not until local officials

Coca-Cola is a big recognized brand that produces many products than just soda drinks. With all the money and brand recognition the company possesses, there are possibilities for the company to past the scandals and keep up in the business market, like we have discovered the company has invested money to cover illicit activities. However, it is very important for the company to act ethically and respond to the scandals that the company has been accused. If Coca-Cola responds morally correct, it will shows the customers that the company cares about social responsibility, but if the company does not act fast and ethically, it exists the possibilities that the company’s sales keep declining.