Tourism

A marketing plan can be viewed as a roadmap in which an organization navigates through a sequence of steps in order to promote a service, goods, or program (Thomas, 2015) (May, Apr 12, 2012). Therefore, in order to initiate the occurrence of any marketing activity, it is vital to have a marketing plan to follow in the event to create awareness, attract customers, and to gain business (Thomas, 2015). In having a marketing plan, the organization must delineate their marketing initiative through a sequence of designated steps by strategically organizing, marketing activities while defining who will be their targeted potential customers (Buttell, Jan/Feb 2009). In meeting the strategic objectives of a marketing plan, it should

Companies today try their best to continue to keep up with the changes of services, products and technology. Companies rely on their abilities in marketing to keep consumers interested in their products and services. The success of a company may rely on the company’s marketing performance. Marketing planning starts by thinking of the targeted audience needs, strategies, and the development of the products and or service needed. Developing a marketing strategy will consist of the marketing mix.

According to Stuart Gandolf, “A good marketing plan allows you to anticipate, assess, prepare, build a roadmap to follow, cover-your-bases, construct necessary support systems, protect yourself and dramatically improve

Visitation and spending directly related to nearby public lands such as national parks annually contribute billions to regional economies while creating hundreds of thousands of private sector jobs. Tourism spending, as defined by the Bureau of Economic Analysis (BEA), is the spending comprised of all goods and services purchased by tourists, where tourists are defined as people who travel for any reason.

The study of the tourism phenomenon is a relatively recent addition in academic to achieve a goal. Five main academic disciplines in tourism research have been identified by Jafari and Ritchie (1981) which are economics, sociology, psychology, geography, and anthropology. A survey that conducted by Sheldon from North American tourism and hospitality researchers showed that journal from wide variety of disciplines were published and referenced included economics, business studies, marketing, psychology, anthropology, and geography. Despite the diversity of disciplines impacting on tourism studies, Pearce (1993) suggests that a greater tolerance for eclectic and diverse approaches to investigated the pre-paradigmatic study areas, such as tourism.

A marketing plan is the key to business. Its purpose is to maximize the business ' profits. As opportunities crop up or the business environment changes, the objective and marketing strategies in the plan will aim toward the best action. The marketing plan and the strategic marketing plan fit together in that both are essential for the success of a business. Without a strategic marketing plan, businesses can become uncertain in marketing efforts. The purpose of the strategic marketing plan is to help businesses reach their marketing goals.

There are numerous definitions of what constitutes a good and effective business plan, and within each company one can tailor the plan to fulfill and give most importance to the part that will accomplish the objective. Below we will describe one of these definitions and explain briefly each one. An effective communication plan starts with identifying the brand or the main focus from which the plan will revolve. Afterwards, the plan will constitute of eight different marketing and advertising techniques that will help communicate the objective about the brand. These are:

The Travel and Tourism industry is still one of the largest single businesses in world commerce and its importance is widely recognized. The tourism industry is now one of the largest sectors earning foreign exchange. In the face of many benefits, many countries have started assigning due weight age to the tourism industry in their national development agenda. Tourism is an industry that operates on a massively broad scale: it embraces activities ranging from the smallest sea-side hotel; to air-lines, multi-national hotel chains and major international tour operators. Originally, non-traditional industries such as tourism emerged as a solution to strike a balance between ecology and industry

In conclusion, a good marketing plan can help companies focus their energy and resources. However, a plan created in emptiness, based exclusively on company perceptions, does not advance the agenda. That is why market research, however simple or complicated, is important.

This report is going to focus upon the tourism industry within the service sector, looking at, the tourism product, the business operations cycle, the service concept, and then the idea of the service concept will be applied to the tourist attraction Alton towers.

“Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large” (AMA 2007, cited in Baines et al. 2011, p. 6).

Your marketing plan should be a “living document” which you refer to often. Monitoring and achieving the various strategies and tactics in the plan can help to ensure your success. You need to determine how you will monitor and evaluate your planned activities, and how often you will make changes in the plan. Budgeted goals and activities provide direction in terms of identifying things you want to get done. By comparing your actual results to your plan, you can ensure that you are on course to meet your objectives and can quickly act to make changes in your plan if you need to.

Just as fashion or civil rights change over time, tourism changes as well. Outdoor recreation is one subcategory of tourism that has seen many changes. The National Park Service is a public agency that is responsible for protecting public lands in the United States. The first national park was established in 1872 and the National Park Service was founded in 1916 (Frequently, 2017). Since then, the number of parks and number of visitors to the parks has increased tremendously. This increased number of visitors has changed the way we use the parks for recreation and the impact we have on the ecosystems in the parks.

The study aims to: investigate the effect of the construction of the multibillion-dollar cruise ship terminal, resort, residential development and casino on tourism on the Gold Coast; to examine the effect of the project on the locals’ access to Broadwater, waterways and whether there will be an effect on water quality and to determine whether the project will result into dumping of sewage, grey water or foodstuffs in the terminal.

In general, the political situation of a country is recognized as an important factor that influences tourism development. A stable political condition is a significant requirement that enables a tourist to visit and travel within the destination country (Hall & O’Sullivan, 1996). When the political situation is instable, tourists will perceive negative image that directly effects the tourism industry. As Neumayer (2004) said tourists are sensitive to the negative image of a tourist destination, events of violence can affect tourist destination long after the event has passed and stabilized. Cook (1990) noted political instability is a condition of a country where a government has been toppled, or is controlled by factions following a