Wag's Press Release

Select channels of communication – this would vary depending on the target audience. This could include press conference, fact sheets and public

1. What details in the opening paragraph indicate that an event of crucial importance is about to take place?

The police and the media have been very closely related to one another for a very long time and they will always have to have a relationship with them. They are so closely related because crime itself is considered news that is valuable to the people of a community. Without the media and law enforcement working together, many people would not know what was going on and/or how to act about certain crimes if there are any within their communities. With that in mind, law enforcement must keep up with all the advancing technologies that involve any kind of media. This includes social media, print, internet, television, and cell phones as well. Keeping up with all these different media platforms, working together with the media, and staying on

( World outside the exhibition began more and more to look like an extension of the exhibition

The type of background information provided in the exhibit were captions under each artwork specifying the artists’ name, the year and time it was created and what message the artwork was trying to portray. I did find the information that was provided to me helpful because it gave me an insight on to what the specific artwork was about and the message it was trying to convey to the me, the viewer.

The press release would be considered informative and persuasive at the same time. Informative agenda is to

Museum/Gallery Critique: A museum, gallery, or private collection visit followed by a written critique, two-page minimum, typed and double-spaced are required for this course. Detailed instructions will be distributed and

Through this project I learned the different approaches you take with good news versus bad news. When composing a good newsletter the main points are listed first. However, in a bad news message the main points would be listed later. Bad new should be phrased clearly. The message should not be vague or misleading. Unlike bad news messages, good news messages should be direct. These message list the purpose and outline any terms.

Third, I chose the next news called “Quake Poses 'Divine Test' For Iranians” because it is continuing the Tuesday’s headline. It tells that 80 more dead are found, and Iran government are trying to find the dead people and encouraging the victims and the bereaved family.

After arriving and going through the security screenings, I proceeded to go down the stairs, entering the exhibit itself. Before even observing anything specific, it was immediately realized that this was no typical museum. Most people know that upon arrival, but only when you first enter the exhibit do you realize that this museum is not one that inspects the past, but one that reminds us of it.

Every news broadcast begins with music and progresses, just like any narrative. There are characters, a setting, rising actions,a climax and a resolution. These

This involved press releases, interviews and schedule meet and greet with the subjects for interviews.

By each exit door, a small box requests that visitors write their opinions on the collections and what they would like to see in the future. The museum’s desire to be relevant in the community has shown, as locals were excited to see artwork that they had requested in an earlier trip.

Another one-way model of PR is the public information model. Grunig and Hunt (1983) stresses that the public information model is all about having the appearance of journalism to increase credibility and authority of the message. and it has been found to be used mainly by government agencies, law enforcement agencies and military units all around the world (Simpson,2015). This model does not place stress on gathering feedbacks. Non-government organisations campaign against the permission given for Adani Coal mines in Queensland is a typical example of using the power of journalism and press releases to influence public opinion. Press releases and articles done by Sydney Morning Herald “YourVote: Great Barrier Reef should be prioritised over coal mining, survey shows” by Hasham (2016) and “Environmental groups slam Adani approvals as resources sector celebrates” by Atfield (2016) are classic examples of how PR can be used to influence people by providing it an appearance of journalism. PR strategists for the Greenpeace Australia and other environmental groups have successfully been able to influence targeted public with press releases. This public information model used to block Adani Coals from starting mines in QLD, is a perfect example as Grunig, Sriramesh & Lyra (2009) notes the major characterizers of public information model as being one sided communication where the strategists acts as a journalist to produce objective

Public relations practitioners in general or media relations practitioners in particular communicate information to journalists by using information subsidies which can be defined as ‘efforts of news sources to intentionally shape the news agenda by reducing journalists’ costs of gathering information’. Information subsidies such as press release, statements, speeches, conferences help the company to communicate information to the journalists as well as setting the news agenda. (Kelly,