YouTube as a Public Sphere Platform for the “Last Week Tonight With John Oliver” Audience. (Content Analysis of Discussion Generated by Political Satire Program on a Social Video Sharing Platform)
Content analysis is a precise quantitative approach to understand media through measurement. Bernard Berelson (1952) “a research technique for the objective, systematic and quantitative description of the manifest content of communication” (Beck n.d.)
Content analysis is used to study a broad range of ‘texts’ from transcripts of interviews and discussions in clinical and social research to the narrative and form of films, TV programs and the editorial and advertising content of newspapers and magazines.
Lasswell’s (Macnamara 2006) better known
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Then we decided to analyze all the 24 episodes of Last Week Tonight with John Oliver but we could not get to a question while deciding to analyze all the episodes as many of them were specific to US domestic issues and it won’t be relevant for a study, as what would the study achieve. So we decided to focus on topics which are relevant to a larger audience, like FIFA and Global Warming. These were topics of world relevance and not confined to US or UK. But the problem with Content Analysis is that you cannot analyze the color, tone, music, sarcasm, the tone of his arguments on the basis of what he says. So there was again a problem, and we were 2 days to go to our presentation now. Then we researched about it and thought of using the public discussion generated by the show in these specific episodes and that could be found on Youtube. But again all the rationale of why YouTube? How does the discussion matter? Why are we researching it? And so on...
The technical questions we had to deal with
- The research question, its scope.
- The universe of analysis, nature of sample.
- What were we actually looking for?
- Was the sample enough or was it too big
- Is what we were researching relevant to the academic structure, is there academic referencing to the questions we are analyzing.
In today’s world, the media seems to shape the mindset of society and its people. Whether the media is a news anchor, a newspaper, or even a website- it unintentionally makes the people think a certain way towards the world. The news is supposed to be unbiased. However, Jon Stewart turned this whole news gig into a whole new meaning. Jon was very bias in most situations, but he also was a comedian. With that being said, he used his humor on The Daily Show to get the news out to the public, and he gained viewers by being funny. After watching, “Jon Stewart's Story: How the Fake Newsman Won Over America” argued many points, showed both real and fake news, and what Stewart’s goals actually were.
Both words media and analysis are pretty simple to understand, on their own. Media goes with technology and communication through technology. Analysis coincides with looking at a subject and critiquing it. Putting the two words together and analyzing a form of media seems to be a tad bit harder. When we watch a movie or TV show, without thought, we analysis the different relationships and media presented. In this paper, I intend to analyze the group, leaders, media and technology in the episode of Grey’s Anatomy, Idle Hands.
This research paper’s purpose is to examine how the media is received, based on an audience analysis on the Orlando nightclub shooting in June 2016. His follows on from the findings of a content analysis on the same topic and used to understand how both the public and the media represent the shooter, Omar Mateen. An audience analysis is used to determine how the public and viewers responded to media content and is used to shape media content (Napoli, 2012, pp.79). A survey responded by peers was used to gather the results, which will be analysed and compared throughout this paper with the findings of the content analysis, and used to understand, not only the representation of Omar Mateen, but also the relationship between the public and the media.
In America, Jon Stewart popularized satirical news shows for Generation Y and Millenials, helping bridge the gap between more traditional news outlets like print newspaper and primetime news programming, with a more youthful Comedy Central-produced program that could be accessed on all mediums, including digital and mobile platforms. While in Europe, I was shocked by the amount of young Europeans that new of Jon Stewart and regularly watched his television program online in their home countries. Much of what they knew about America’s politics and pop culture came from Jon Stewart’s The Daily Show, and some countries like the Netherlands even tried to create their own version of the program. Stewart presented complicated American politics
To understand media effects on audience, example must be taken and analysed. Two news website articles were taken on The Soham murders of Jessica Chapman and Holly Wells.
As Alan Coren once joked, “Television is more interesting than people. If it were not, we would have people standing in the corners of our rooms” (“Alan Coren Quotes”). From Good Morning America to Gossip Girl, television offers its viewers an immense variety of programs to keep its audience not only entertained but also glued to their TV set for hours everyday. Throughout his video, “How is Technology Changing TV Narrative,” Mike Rugnetta uses a multitude of comedic examples to argue that television narratives are more complex today because of time shifting technology. Mike Rugnetta is the host of the Idea Channel, a PBS web series, as well as a performance lecturer for Meme Factory where he educates people about the Internet (“Mike Rugnetta: Ask Meme Another”). In his Idea Channel videos, Rugnetta is able to use unconventional methods to educate his audience. Although pop-up cartoons and comedic input weakens his organization, Rugnetta’s style of interaction engages his audience effectively through his ability to address his audience’s questions and make the audience understand the information through humor.
For part 2 of my english course, I studied how media could have an educational, ideological influence on the audience.
The content analysis is a method. The content has different aspects for summarising any form of the content by counting. This analysis helps a more neutral evolution than comparing content based on the impressions of a reader. For example, an impressionistic summery of a magazine review it is an evaluation. The content that is analysed can be in any form to begin with, but has often converted into written words before it is analysed. The original source can be printed publications, broadcast programmes, other recordings or live situations. All this content is something that people have created. You cannot do content analysis of (say) the weather – but if somebody writes a report predicting the weather, you can do a content analysis of that.
Content analysis is a research technique focused on the actual content of media texts including internal features. Du Plooy, GM (2009:261-264) identifies eight creative concepts: • Provoking curiosity- in this creative concept a desire to understand something unusual is provoked by the body copy,’ for an example’, in a Jaguar advertisement the body copy implies that the XF, XJ and XK models of Jaguar do things that machines cannot do.
Analyse the selected television news extracts (from the screening) showing your understanding and ability to apply Personalisation and impartiality to your own critical discussion.
Although Marotzki, Holze and Verständig (2014) have argued that written text is a secondary consideration when studying online services like YouTube, because of the focus of the study, it is the best data available online to get some understanding of YouTube audiences. Indeed, comments represent a freely available audience generated data about
Launched in 2005 and established by Steve Chen, Chad Hurley and Jawed Karim (Mansour, 2012:22). You tube is the spot where uploading and sharing videos takes place (www.Youtube .com). Furthermore, more than 3 billion videos are seen day by day on You tube, it turned to became a medium of discussion for dispersion of video content in the world (Safranek,2012:1). Watching videos by viewers makes them to harbor similar feelings with the afflicted parties. In the Egypt unrest, morally absorbing phenomenon could be a motivation behind why individuals were stimulated joins the protest (Rashid, 2012:75)
Content analysis is a system for condensing text into categories based on an organization of rules. The domain of textual analysis confines content analysis. We can apply these concepts to other media. When using content analysis, the goal is to build a model to describe the occurrences in a theoretical form. The three phases, which constitute content analysis include preparing, organizing, and reporting. I will be using inductive content analysis because there are few previous studies, which deal with the same or similar questioning and research. An inductive approach will be useful in developing novel theoretical explanations of the phenomena encountered.
This portfolio focuses on media content and media audiences. We look at the different signs in media. Newspapers were analysed and commonalities and differences picked up. A closer look at the content of drama series were also looked at.
The content that I will be studying is coming from a magazine. More specifically the magazine is called Vanity Fair. The purpose of this content analysis is to see if the same magazine portrays young women in the same way in which they portray