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- Give an example of a straight rebuy and a modified rebuy.Why is new-task buying more complex than the first two buying situations?Illustrate how a buying center will play a part to purchase 20 Air Conditioners from a well-known electronic appliance company for its new office branch.3 What is a buying center? Describe the roles as- sumed by people in a buying center and what use- ful questions should be raised to guide any analysis of the structure and behavior of a buying center.
- Customers' buying behavior, what are the goods and services they frequently purchase? Mention TWO products1. Briefly explain the strength and weakness of Estee lauder abou 600 word.(1) What steps could a company take to determine theperceived value of its products in its target markets?(2) How can patterns of temporary price discounts“train” consumers to stop buying at full price?
- Find words which mean the following. 1 a company's sales expressed as a percentage of the total market 2 short-term tactics designed to stimulate stronger sales of a product 3 the situation in which there is only one seller of a product 4 companies offering similar goods or services to the same set of customers 5 a short and easily memorized phrase used in advertising 6 the division of a market into submarkets according to the needs or buying habits of different groups of potential customers 7 a small and specific market segment 8 a factor which makes you superior to competitors in a certain respect 9 a business's total sales revenue 10 a period during which an economy is working below its potentialAccording to the growth-share matrix, a lower-shared business unit in a high-growth market in called… Question 5 options: A) Star B) Cash Cow C) Dog D) Question MarkExplain why you would be more likely 10 purchase thisproduct online or at a physical retailer in the future
- Steps in the Planned Buying Process. Do you think all of the steps in the planned buying process are used when buying simple everyday process (such as a loaf of bread or a half-gallon of milk), or are they used only when buying big-ticket items? Why, or why not?Buyer Analysis: Product Nopal 1. Identify your target customer, Describe customer demographics, address customers' needs, and discuss how buying decisions are made. Note: For question 2 Remember that you are selling this business plan to venture capitalists to seek funding. All they care is about money and profit). So it would be wise to illustrate the followings in your explanation. 2. Your business objectives, and marketing plan with (Product, Price, Promotion, and Place/distribution) to accomplish the goals. The amount of money you are asking for, profit goals, and the estimated time to break even. Strongly sell your project to venture capitalists. Convince them that it will be a loss to them if they do not invest in you!32- Which one of the following is the reason for inelastic consumers that the retailers should consider in fixing the price? a. Consumers are price sensitive b. There are substitutes c. There are no substitutes d. Purchase urgency is low