1. Capabilities that a firm emphasizes and performs especially well while pursuing its vision, are known as competitive advantages. True False 2. Most competitive advantages can be sustained for a very long period of time, if not forever. True False 3. Large firms in the U.S. are most likely to use the dominant business multiproduct strategy. True False

1. Capabilities that a firm emphasizes and performs especially well while pursuing its vision, are known as competitive advantages. True False 2. Most competitive advantages can be sustained for a very long period of time, if not forever. True False 3. Large firms in the U.S. are most likely to use the dominant business multiproduct strategy. True False

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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