A customer's "Willingness to Pay" should always be below the price that is being charged by the firm in the industry. a) True b) False c) Depends d) Doesn't matter

Microeconomic Theory
12th Edition
ISBN:9781337517942
Author:NICHOLSON
Publisher:NICHOLSON
Chapter15: Imperfect Competition
Section: Chapter Questions
Problem 15.4P
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1) A customer's "Willingness to Pay" should always be below the price that is being charged by the firm in the industry.

a) True
b) False
c) Depends
d) Doesn't matter
 
 

2) We find that the margins of Microsoft and Intel are higher compared to the PC manufacturers, we find that that Apple takes a very high margin on sale of mobile application by individual developers for the iOS platform. What are the underlying forces in these two scenario respectively?

a) Complementor and Substitute
b) Supplier and Complementor
c) Competitor and Supplier
d) Substitute and Competitor
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