Answered: Describe approaches used by Dell within…

Describe approaches used by Dell within its site design and promotion to deliver relevant offers for different types of online customers.

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Describe approaches used by Dell within its site design and promotion to deliver relevant offers for different types of online customers. JUSTIFY your answer and provide a good analysis.

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