Explain the stages of the consumer buyer decision process and describe how you or your family went through this process to make a recent purchase.

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter15: Retailing, Direct Marketing, And Wholesaling
Section: Chapter Questions
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Explain the stages of the consumer buyer decision process and describe how you or your family went through this process to make a recent purchase.

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