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- This activity is important because one of the core aspects of marketing is to create value for customers. Marketing traditionally has been divided into a set of four interrelated decisions known as the marketing mix, or four Ps: product, price, place, and promotion. Two travel-oriented companies—one a producer of goods, the other a service provider—have different marketing mixes. The goal of this activity is to recognize that companies make different marketing mix decisions to offer value. In this activity, you will categorize a set of statements about each company's marketing activities according to the four Ps (product, price, place, and promotion). I Need help with this one please thank you!Management must be clear about their objectives in order to establish greater customer relationships.Create a list of four (4) CRM objectives that are common to all of them.Wat is the purpose of the Situation Analysis section of a Marketing Plan? Select one: a. To provide an overview of the internal and external conditions impacting the firms. b. To develop decision criteria on which markets to enter. c. To create of market support for a firms product or service. d. To only focus on which products in the market to compete against.
- Ahmed wants to perform target marketing.Which of the following should he do? A)He should copy the strategies performed by the competitors B)He should target the segment which provides less customer value C)He should target the segment which provides short term profit D)He should target the segments in which he can generate the greatest customer value and sustain it over timeMarket segmentation entails a deliberate attempt to identify market(customer) with homogeneous needs to serve profitability. Based on this understanding, explain to the management of UCP b) Four practical approaches UCP can employ to segment and identify their markets(customers)The Ansoff matrix is one of several different market penetration approaches that are used by marketers for over 40 years to determine strategic priorities. Use the Ansoff matrix and apply the different strategies for product growth and product development to Zara and their new sustainable clothing range that they want to launch .in your answer include a visual presentation of the diagram
- In this week’s topic, the chapter covered customer loyalty and how it weaves into the 8 Ps marketing mix. To practice this concept, select your favorite vacation spot. Select 2 Ps from the 8 Ps marketing mix. For each, identify and briefly describe one marketing strategy idea that would support a marketing campaign for your favorite vacation spot. Brainstorm 1 to 2 ways you can promote customer loyalty and encourage tourists to return.Developing a marketing plan at the Strategic Business Unit level requires internal and externalanalysis. These two have been described as critical to the success or failure of the plan.While the internal analysis may consist of examining the organization’s own dynamics aswell as the industry, its external analysis consists of macro-environmental factors. Abusiness conducts these analyses before formulating its goals and developing its strategy.However, not all businesses understand these dynamics nor know how to effectivelyconduct their external environmental analysis. As a practitioner with good marketingknowledge, discuss the external marketing environment and its strategic role in marketingstrategy planning decisions illustrating with clear examples from the Ghanaian market.Discuss the four marketing management philosophies and highlight how both the market orientation (marketing concept) and the societal marketing orientation are the most effective (more customer-driven).The four marketing management philosophies are product orientation, sales orientation, market orientation, and societal marketing orientation. List the three pre-requisite elements (Focusing on customers wants and needs, Integrating all the organization's activities to satisfy what customers wants, Achieving long term goals for the organization by satisfying the customers wants and needs) for the marketing concept to exist and for the company to succeed. Watch the video on "Costco CEO: High Wages, High Volume Drive Results for Costco Shareholder" https://www.youtube.com/watch?v=qC8Abk2atrM and reflect on the Costco's successes and the value of their Kirkland brand. Is Costco's successes because of their large membership base (how many?)? low-prices? customer-oriented employees? the…
- This will focus on creating a Marketing presence for this new coffee shop located in Philadelphia, PA. This task will evaluate your ability to analyze marketing strategies and provide creative solutions. Create a SWOT analysis focusing on the coffee shop business in relation to the location at 3528 Wharton Street, Philadelphia, PA 19146. Additionally, please identify 3 marketing resources that you believe will be most successful in promoting the coffee shop and explain why. 2. What are the area's demographics, and what are the factors that contribute to the success of startup coffee shops in the Philadelphia, PA area.Strategic management is a key component of organizational success, focusing on the formulation and implementation of long-term goals and initiatives to achieve competitive advantage. It involves analyzing the external environment, identifying opportunities and threats, and aligning organizational resources and capabilities to capitalize on these factors. Strategic management also entails setting clear objectives, developing actionable plans, and monitoring progress towards goals. Moreover, it requires continuous evaluation and adjustment to ensure that the organization remains responsive to changes in the market and industry dynamics. Ultimately, effective strategic management enables organizations to adapt to evolving challenges, seize new opportunities, and achieve sustainable growth in the long term. Question: How does strategic management differ from operational management, and why is it important for organizations to balance both aspects effectively?marketing reserch is the systematic and objective identification, collection, analysis, dissemination, and use of information for the purpose of assisting management in decision making related to the identification and solution of problems (and opportunities) in marketing. 1) true 2) false