formance targets that the firm seeks to achieve by giving life to its strategic focus

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Question
The marketing goals and objectives section of the marketing plan sets the
merformance targets that the firm seeks to achieve by giving life to its strategic focus
hrough its marketing strategy.
O True
False
Transcribed Image Text:The marketing goals and objectives section of the marketing plan sets the merformance targets that the firm seeks to achieve by giving life to its strategic focus hrough its marketing strategy. O True False
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