How do organizations use information systems and technologies to support their needs to achieve their objectives, by means of gathering and processing data, using data and experience to produce information and insight.

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
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How do organizations use information systems and technologies to support their needs to achieve their objectives, by means of gathering and processing data, using data and experience to produce information and insight. 

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