Identify the four customer service factors. How does Amazon achieve/create these factors?

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Identify the four customer service factors. How does Amazon achieve/create these factors?

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Answer : Patience :Clients with issues will need to talk. They will need to disclose every single detail to you. Once in a while, they will continue to talk even after you got the point. A representative with great client assistance abilities will stand by persistently and let the client talk until they're done. This assists the client with feeling like they're being heard and can go quite far toward improving the circumstance. One method for developing persistence is to recall that, more often than not, the client isn't annoyed with you .

Self control : A few clients will keep their voice low, remain composed, and impart in a normal way. Others, nonetheless, will allow their feelings to improve of them and come at you with hollering and cruel words. Some might even affront you straightforwardly. It's these circumstances that request solid restraint. By remaining composed, you permit the client to vent his dissatisfaction without causing what is happening that could settle the score more warmed. Remember that the client may simply need to be heard, and this is the main way he knows to get that going. Allow him to give his opinion and afterward work to determine the issue. A powerful method for keeping up with discretion during a showdown, is to take a couple of deeps breaths and build up to ten preceding answering.

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