if you are the sales manager for a large corporation, what criteria whould you use to evaluate the performance of your team
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- What are the benefits of using a well-designed heuristic method?How exactly can a smaller company make use of the value proposition road map?What is the "free rider" problem and how does it relate to interest group membership? According to sponsorship theory, how might interest groups try to overcome this problem?
- Think about your last purchase either online or in a retail store. Wereyou presented with a nudge? If yes, Page 204what was the nudge? Didyou make the purchase? If not, which item could have been presentedto you as a nudge? Why did you choose this item?How can the push-pull strategy be applied to marketing and sales management in a hypothetical business scenario, and what are the potential benefits and drawbacks of this approach in terms of attracting new customers, increasing sales revenue, and improving brand recognition and loyalty?what external factors can affect a company that manufactures portable soaps?
- Consider two vastly different companies. Feel free to use the textbook example of one that sells oral healthcare products (toothbrushes, toothpaste, and mouthwash) while the other is a ride-sharing service (like Lyft or Uber). Or, consider sharp contrasts, like a professional sports team with their entertainment-driven product versus a producer of Covid essential PPE (personal protective equipment). Feel free to be creative in your responses and/or choose products of interest to you now or of interest relative to future career aspirations. For each of the distinct companies and their different strategic target markets, describe the firm’s tactics (consider the Four Ps and/or Four Cs) in a) acquiring customers, b) retaining customers, and c) enhancing sales from customers.Imagine you are the product manager for one of your favorite lines of clothing, foods, vehicles, or other products. You have what you believe is a fantastic new product idea for an addition or revision to your product line. Write a post outlining the seven stages in Exhibit 11.1 you intend to work through in developing your idea, including specific, detailed actions you will take within each stage.Why should you research the educational needs of your prospective meeting attendees?
- What means the value proposition and what are the benefits of a good Business Idea in the Value Proposition?Recommendation and Conclusion (Recommend which one from the three options or alternatives your group proposed is you think is the most appropriate and why).You work in a small coffee shop. The shop sells primarily three items: brewed coffee drinks, whole bean/ground coffee, and pastries. The shop owner has asked you to gather data on sales of the product mix. There has been discussion of whether the pastries are profitable and should they be discontinued. To complicate the matter your friend would like to sell pastries to the coffee shop and you would like the friendship to blossom into a closer relationship. After collecting the information, you learn that while the pastries are indeed not profitable, but they contribute to covering the overhead costs. And the customer draw potential of the pastries has not been tested. What do you recommend to the owner?