Lynda, an elderly customer of your company’s mobile service, calls your office with a concern about her monthly usage. It seems she’s received unwanted inbound SMS messages from a marketing company which has resulted in a $3 charge. She doesn’t use SMS and although she could have disabled the service herself, she did not. She is unhappy about this unwanted charge. 1. Please explain what you would say to Lynda and provide 5 details of the solution you would use to ensure that she remains a satisfied customer

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Online Marketing

Online marketing refers to advertising the industry’s product to the customer by using the internet. It is a comprehensive marketing strategy that includes emails, social media posts, paid search engine software, and more. Companies have changed their traditional marketing strategies to adapt an ultimate guide to online marketing as the target audience gets younger. It allows them to reach a wider, more relevant audience at a lower business transaction cost than brick-and-mortar business activities.