Mahindra and Mahindra Limited is a transnational automotive corporation headquartered in Mumbai, India, and its subsidiary, Mahindra Tractors, is the world’s highest selling tractor brand (by volume). Ramandeep is a manager at Mahindra Tractor’s Mohali (India) manufacturing plant, and is scheduled to join the company’s finance team on a business trip to visit their manufacturing operations in Europe. This 10 day trip will include a visit to their forestry and farm equipment manufacturing subsidiary partners in Turkey and Finland. While Ramandeep has travelled regularly within India to work with Mahindra’s subsidiaries and partners, she will be visiting Europe for the first time and is somewhat apprehensive, as she knows very little about the countries on their itinerary; their people and how they do business. To assist Ramandeep with her preparation for this business trip, your group is required to use the various cultural comparison tools/resources featured in the course materials to prepare summaries on doing business in each of these countries (i.e. Turkey and Finland). These summaries should provide Ramandeep with the essential cross-cultural and business information and advice/recommendations to enable her to engage effectively with the participants in the Mahindra business meetings on this trip. These summaries should include:  • Specific areas of similarity and difference between Ramandeep’s culture and the countries/cultures she will be visiting, including advice/recommendations about how to proceed with her meetings

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
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Mahindra and Mahindra Limited is a transnational automotive corporation headquartered in Mumbai, India, and its subsidiary, Mahindra Tractors, is the world’s highest selling tractor brand (by volume). Ramandeep is a manager at Mahindra Tractor’s Mohali (India) manufacturing plant, and is scheduled to join the company’s finance team on a business trip to visit their manufacturing operations in Europe. This 10 day trip will include a visit to their forestry and farm equipment manufacturing subsidiary partners in Turkey and Finland. While Ramandeep has travelled regularly within India to work with Mahindra’s subsidiaries and partners, she will be visiting Europe for the first time and is somewhat apprehensive, as she knows very little about the countries on their itinerary; their people and how they do business. To assist Ramandeep with her preparation for this business trip, your group is required to use the various cultural comparison tools/resources featured in the course materials to prepare summaries on doing business in each of these countries (i.e. Turkey and Finland). These summaries should provide Ramandeep with the essential cross-cultural and business information and advice/recommendations to enable her to engage effectively with the participants in the Mahindra business meetings on this trip. These summaries should include: 

Specific areas of similarity and difference between Ramandeep’s culture and the countries/cultures she will be visiting, including advice/recommendations about how to proceed with her meetings.

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