%23 Overview BOUR 24 25 Question 6 E-commerce has impacted the marketing mix in several ways. Which of the following statements is not true? # 1 O The use of viral marketing has increased # 2 O Price has become less transparent #3 O The need to invest in product packaging, brochures, and catalogues has reduced O The importance of physical evidence has reduced # 4

%23 Overview BOUR 24 25 Question 6 E-commerce has impacted the marketing mix in several ways. Which of the following statements is not true? # 1 O The use of viral marketing has increased # 2 O Price has become less transparent #3 O The need to invest in product packaging, brochures, and catalogues has reduced O The importance of physical evidence has reduced # 4

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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