Prepare a Demand Forecast for “Year 5” using Excel.

Contemporary Marketing
18th Edition
ISBN:9780357033777
Author:Louis E. Boone, David L. Kurtz
Publisher:Louis E. Boone, David L. Kurtz
Chapter14: Pricing Strategies
Section14.2: Forecasting Demand
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Prepare a Demand Forecast for “Year 5” using Excel.

Quarterly Data for Cars Sales
    Yt
Year Quarter Sales (1000s)
Year 1 1 4.80
  2 4.10
  3 6.00
  4 6.50
Year 2 1 5.80
  2 5.20
  3 6.80
  4 7.40
Year 3 1 6.00
  2 5.60
  3 7.50
  4 7.80
Year 4 1 6.30
  2 5.90
  3 8.00
  4 8.40
Year 5 1  
  2  
  3  
  4  
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