Revenue Breakdown by Region (in US$ millions) North America % Change2) FY 2016(1) $14,764 $7,568 $3,785 $4,317 $73 $30,507 % Change2) 3.1% 5.3% 11.9% FY 2018 FY 2017(1) $14,855 $9,242 $5,134 $5,166 $88 $34,485 $15,216 $7,970 $4,237 $4,737 $73 $32,233 (2.4%) 16.0% 21.2% 9.1% Europe, Middle East, and Africa Greater China 9.7% 0.0% Asia-Pacific and Latin America Global Brand Divisions(3) 20.5% 7.0% Total Nike Brand 5.7%

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Chapter8: Recording Closing Entries And Preparing A Post-closing Trial Balance For A Service Business
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What was the ROI of the Nike/Kaepernick campaign?

 

EXHIBIT 1: NIKE REVENUES, 2016–2018
Revenue Breakdown by Region
(in US$ millions)
% Change2) FY 2016()
$14,764
$7,568
$3,785
$4,317
$73
$30,507
% Changee)
3.1%
FY 2018
$14,855
$9,242
$5,134
$5,166
$88
$34,485
FY 2017(1)
$15,216
$7,970
$4,237
$4,737
$73
$32,233
North America
(2.4%)
16.0%
21.2%
Europe, Middle East, and Africa
5.3%
Greater China
11.9%
9.1%
20.5%
Asia-Pacific and Latin America
9.7%
Global Brand Divisions3)
0.0%
Total Nike Brand
7.0%
5.7%
Transcribed Image Text:EXHIBIT 1: NIKE REVENUES, 2016–2018 Revenue Breakdown by Region (in US$ millions) % Change2) FY 2016() $14,764 $7,568 $3,785 $4,317 $73 $30,507 % Changee) 3.1% FY 2018 $14,855 $9,242 $5,134 $5,166 $88 $34,485 FY 2017(1) $15,216 $7,970 $4,237 $4,737 $73 $32,233 North America (2.4%) 16.0% 21.2% Europe, Middle East, and Africa 5.3% Greater China 11.9% 9.1% 20.5% Asia-Pacific and Latin America 9.7% Global Brand Divisions3) 0.0% Total Nike Brand 7.0% 5.7%
EXHIBIT 2: NIKE MARKETING EXPENDITURES, 2016–2018
Total Selling and Administrative Expenses
(in US$ millions)
Demand Creation Expense"
Operating Overhead Expense
Total Selling and Administrative
Expense
% Change
% Change
2%
FY 2017
$3,341
$7,222
$10,563
FY 2016
$3,278
$7,191
$10,469
FY 2018
$3,577
$7,934
$11,511
7%
10%
0%
9%
1%
Transcribed Image Text:EXHIBIT 2: NIKE MARKETING EXPENDITURES, 2016–2018 Total Selling and Administrative Expenses (in US$ millions) Demand Creation Expense" Operating Overhead Expense Total Selling and Administrative Expense % Change % Change 2% FY 2017 $3,341 $7,222 $10,563 FY 2016 $3,278 $7,191 $10,469 FY 2018 $3,577 $7,934 $11,511 7% 10% 0% 9% 1%
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