aUnch/49510993/45266914/aHROcHM6Ly9mMiShcHAuZWRtZW50dW0uY29tL2xlYX. oCustomer Service: Mastery TestO Submit Test+ ToolsO InfSelect the correct answer.What is the result of good customer service?O ACustomers shift to competitors for the products and services.O B. Customers negatively publicize the product or service.Oc Sales of the company's products or services decline.OD.Customers are more likely to make repeat purchases of the same product or service.ResetNextmentum. All rights reserved.ype here to search1:14 PMO 72°F Sunny a é 0 VIs2021DELLHomeEndDeleteF11PriScrF12InsertF7F8F9F10F2F3F4F5F6&#864PYU4.WCJFGVPageUpCtrlAltAlt

Customer service: Customer service refers to providing services to the customers after or before…

Answered: Select the correct answer. What is the…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

See similar textbooks

Similar questions

https://www.kcet.org/shows/the-migrant-kitchen/episodes/the-migrant-kitchen-1-hour-special The Migrant Kitchen highlighted Eggslut founder, Alvin Cailan's kitchen incubator Unit 120. Which of the following are true about kitchen incubators? Select all and only statements that apply. Select one or more: a. It is a piece of equipment that enables cooks to prepare food more efficiently and cost-effectively. b. It's a system that enables entrepreneurs to test their concepts with lower risk. c. Alvin Cailan believes that chefs who use the incubator and fail, still gain from the experience. d. All of the above are true.
Ma4. JE/FALSE. Write 'T' if the statement is true and 'F' if the statement is false. 1) A company's business section of the annual report provides vital information about the company's products, its marketing and promotion, sales and distribution strategies, product design and development, manufacturing and quality assurance, and inventory management. 1._______________ 2) Learning about what's happening in the industry, markets, general economic conditions, trends in product development, and specific company strategies puts a company's numbers in context and helps you understand why they turned out as they did. 2._________________ 3) Accounting data should paint a picture of the results of implementing a particular business strategy by a company. 3._______________
Research the concept of unrealistic customer relationships and describe scenarios which outline these unrealistic customer relationships. 2. Return to this screen and click the link above the red arrow to open the Discussion tool. 3. In a new thread: a. Enter a suitable heading in the subject field; b. Explain the nature of unrealistic customer relationships. c. Outline two scenarios which illustrate instances in which it would be unrealistic to develop customer relationships. 4. Respond to the post of at least one other student in the group and: a. For at least one of the scenarios they have provided, outline two ways in which the unrealistic customer relationship could negatively impact the organisation.
1. Companies that can retain _______________by satisfying them better than the competitors will be more ______________ in the long run: a. More customers, profitable b. Fewer customers, unprofitable c. More customer base, unprofitable d. More customers, stable 2. The marketing environment where firms compete is not: a. Ever changing b. Dynamic c. Fast changing d. Static 3. Marketing objectives can best be described as: a. How the company utilizes it resources b. The amount of profit the company wants to achieve over a given period c. The end results or outcomes that a company is looking to achieve within a given timeframe d. The tactics that the company utilize
A SWOT analysis is used to a. Analyse the SBU's b. Determine weakness and strength of the CEO c. Find causes of failure in the business d. Analyse the marketing environment to find attractive market segments It is winter time and Tom is bare back as he shivers because of the cold temperature. He wished he had shirt so he could stop shivering as the shivers make him feel like he is dying. This scenario is an example of a _______. a. Demand b. Wish c. Want d. Need Marie, the marketing supervisor at Chin’s Retail Ltd. has been directed to study the demographic, economic, natural, technological, political, and cultural factors that are larger societal forces affecting the company. Marie has been advised to study the ______________. a. the global environment b. the microenvironment c. the macroenvironment d. the internal environment
Jaffrin Bundle is having a tough time with the dilemma that many consumers are not coming back to shop. Management aims to enhance customer loyalty and is committed to providing better customer retention. Jaffrin’s decided to hire a researcher to help his business. As a researcher you are required to investigate this problem. Identified the following problem statement, objective, research questions and how can you contribute to the research?
1. What is the most recent group to be incorporated into product benefits? a. Resource benefits b. Functionl benefits c. Core values d. Sensory benefits 2. Which element would be categorized in the macro-environment for managers at Ben & Jerry’s? a. Ingredients b. Flavors c. Prices d. Cultural beliefs 3. For a customer to satisfy a need, he or she will need to search for information about how to satisfy that need. Which of the following is NOT true about the information search process? a. The customer begins by searching his or her memory for information or experiences to satisfy the need. b. If the customer does not have then information, he or she will search externally, and family and friends will be a reliable source. c. The information search generally begins with the general and narrows as the customer refines the search. d. With the growth in information available on-line, the information search step in the model will be eliminated and the model changed. 4. A true…
Suppose menu messageQ&A notifications account_circle Business FinanceQ&A LibraryYou have just been employed as the New chief executive officer of a medium sized company that is listed on the Ghana stock exchange. At the maiden board meeting,the chairman advised you and your management team to avoid what he termed as "Agency Problem" Explain the term "agency proAm blem " and identify (4) way by which shareholders can deal with it. You have just been employed as the New chief executive officer of a medium sized company that is listed on the Ghana stock exchange. At the maiden board meeting,the chairman advised you and your management team to avoid what he termed as "Agency Problem" Explain the term "agency proAm blem " and identify (4) way by which shareholders can deal with it.…
Which step is not a part of the Connect Model? Select one: A.Track It B.Optimize safety C.Change one’s own behaviour D.Expand to more than one issue E.Neutralize defensiveness
You are tasked to create a PESTEL analysis of your starting bakery shop located in SM Fairview Philippines. Put an introductory and how will it affect your businessSee this link to aid you on your task: https://strategiccoffee.chriscfox.com/2012/10/how-to-do-pest-analysis.html
In class, 10-25 Minutes for Teams Assume that youhave recently been hired by a firm that manufacturesfurniture. You feel that marketing should have an input into supplier selection for the firm's products, butthe purchasing department says that should not bea concern for marketing. You need to explain to thedepanment head the importance of the value chainperspective. In a role-playing exercise, explain to thepurchasing agent the value chain concept, why it is ofconcern to marketing, and why the two of you shouldwork together.
suppose that you are a managing partner of a local accounting firm, responsible for the business development. there are around 50 staff members in the firm. currently the business has two units, assurance service and taxation accounting services. now the firm plans to expand its business into business information system consulting area. 1) pleas discuss the potential customer bases that the firm might have. 2) Please use marketing 4Ps as a tool to discuss how the firm can develope its new business in IT consulting are.

SEE MORE QUESTIONS

Recommended textbooks for you

Principles Of Marketing

Marketing

ISBN:

9780134492513

Author:

Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:

Pearson Higher Education,

Marketing

ISBN:

9781259924040

Author:

Roger A. Kerin, Steven W. Hartley

Publisher:

McGraw-Hill Education

Foundations of Business (MindTap Course List)

Marketing

ISBN:

9781337386920

Author:

William M. Pride, Robert J. Hughes, Jack R. Kapoor

Publisher:

Cengage Learning

Principles Of Marketing

Marketing

ISBN:

9780134492513

Author:

Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:

Pearson Higher Education,

Marketing

ISBN:

9781259924040

Author:

Roger A. Kerin, Steven W. Hartley

Publisher:

McGraw-Hill Education

Foundations of Business (MindTap Course List)

Marketing

ISBN:

9781337386920

Author:

William M. Pride, Robert J. Hughes, Jack R. Kapoor

Publisher:

Cengage Learning

Marketing: An Introduction (13th Edition)

Marketing

ISBN:

9780134149530

Author:

Gary Armstrong, Philip Kotler

Publisher:

PEARSON

MKTG 12:STUDENT ED.-TEXT

Marketing

ISBN:

9781337407595

Author:

Lamb

Publisher:

Cengage

Contemporary Marketing

Marketing

ISBN:

9780357033777

Author:

Louis E. Boone, David L. Kurtz

Publisher:

Cengage Learning

SEE MORE TEXTBOOKS