The demand (in number of units) for Apple iPad over the past 6 months at BestBuy is summarized below. Month Nov 2019 Dec 2019 Demand 45 48 Jan 2020 50 Feb 2020 Mar 2020 Apr 2020 42 46 51 Consider the following three forecasting methods: • Two-month weighted moving average, with weights 6 and 2 (more weight assigned to more recent data) Exponential smoothing with a = 0.7. Let the initial forecast for Nov 2019 be 46. • A trend line projection in the form ŷ = a+bx . To simplify computations, transform the value of x (time) to simpler numbers – designate Nov 2019 as x=1, Dec 2019 as x= 2, etc. (a ) For each of the above methods, forecast the demand of Apple iPad for May 2020. (b) Consider only the two-month weighted moving average method, compute the MAD measure and the MSE measure using the data from Jan 2020. (c) Use the trend line to forecast the demand of Apple iPad for Dec 2020. Give your opinion regarding the reliability of the forecast.

The demand (in number of units) for Apple iPad over the past 6 months at BestBuy is summarized below. Month Nov 2019 Dec 2019 Demand 45 48 Jan 2020 50 Feb 2020 Mar 2020 Apr 2020 42 46 51 Consider the following three forecasting methods: • Two-month weighted moving average, with weights 6 and 2 (more weight assigned to more recent data) Exponential smoothing with a = 0.7. Let the initial forecast for Nov 2019 be 46. • A trend line projection in the form ŷ = a+bx . To simplify computations, transform the value of x (time) to simpler numbers – designate Nov 2019 as x=1, Dec 2019 as x= 2, etc. (a ) For each of the above methods, forecast the demand of Apple iPad for May 2020. (b) Consider only the two-month weighted moving average method, compute the MAD measure and the MSE measure using the data from Jan 2020. (c) Use the trend line to forecast the demand of Apple iPad for Dec 2020. Give your opinion regarding the reliability of the forecast.

Practical Management Science

6th Edition

ISBN:9781337406659

Author:WINSTON, Wayne L.

Publisher:WINSTON, Wayne L.

Chapter13: Regression And Forecasting Models

Section13.7: Exponential Smoothing Models

Problem 26P: The file P13_26.xlsx contains the monthly number of airline tickets sold by the CareFree Travel...

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