There are Elvis clubs around in the world. There is an annual Elvis members gathering in Parkes, NSW every January. What sort of personality would join an Elvis Club?

Principles Of Marketing
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Author:Kotler, Philip, Armstrong, Gary (gary M.)
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Chapter1: Marketing: Creating Customer Value And Engagement
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There are Elvis clubs around in the world. There is an annual Elvis members gathering in Parkes, NSW every January. What sort of personality would join an Elvis Club?

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