When researching foreign markets marketers need to assess demand and profit potential. Availability of data depends in part on whether the market being studied can be classified as existing or potential market. In international marketing research potential markets can be further subdivided into: Select one alternative: O primary and tertiary markets O strong and weak markets O clear and hidden markets O latent and incipient markets O developed and undeveloped markets

When researching foreign markets marketers need to assess demand and profit potential. Availability of data depends in part on whether the market being studied can be classified as existing or potential market. In international marketing research potential markets can be further subdivided into: Select one alternative: O primary and tertiary markets O strong and weak markets O clear and hidden markets O latent and incipient markets O developed and undeveloped markets

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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