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According to the box “Adapting to Change,” advertisers are rethinking some traditional television ad strategies. What additional benefit is provided to advertisers by streaming services such as Roku, Hulu, and Sling?
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- Help me write this pleaaseeee. Thank you. 1. Choose two local video advertisements in the Philippines that were aired about the national election and answer the following questions based on your chosen advertisement: a. What is the advertisement all about? b. Who is the intended audience? c. Are there any forms of media manipulation present in the ads? If yes, what is it, and why do you think so? If no, discuss how the ad captured the viewers' attention. 2. Post an essay for each ad based on your answers on your blog. You may support your answers by researching other information besides those cited in the videos provided that there is a proper citation of references used. The required word count for this activity is 300-500 words per essay. 3. At the end of your blog post, list down the references that supported your ideas (aside from the videos) using APA (7th edition).i attached the picture please check and answer the question Q): Who do you think is the target audience for the ad? (in terms of race, age, gender, socio-economic status or nationality.) How might the appeal of an ad change for someone outside of the target audience? Which ad do you think is most effective/persuasive? Why?For this assignment, please do the following: Select two print advertisements—an effective ad and an ineffective ad (see 5 below). Identify the source—name of magazine, website, catalog, etc. Identify the target market—person and usage situation. Identify the objective(s)—cognitive, affective, behavioral. Evaluate the potential effectiveness of each ad using the following criteria: Recall—is the product obvious? Is the company obvious? Persuasion—is the key benefit obvious? Are you convinced? Deliverables: Please submit both print ads (make a digital copy with your camera or scanner). For the effective print ad, please include the following: Copy of the effective print ad Source Brief description of the target market for the ad Brief description of the objective(s) for the ad Evaluation of the ad using recall and persuasion criteria For the ineffective print ad, please include the following: Copy of the ineffective print ad Source Brief description of the target market for…
- In this COVID-19 season, many companies have quickly changed their advertising, PR and social media to convey their commitment to their customers, appreciation of healthcare workers, compassion to the situation (e.g., we are all in this together) and/or business continuance. Identify one that you have seen through your social feeds, streaming services, TV, radio, etc. and share why it was memorable and if you think it was the right marketing message and venue (Twitter, Hulu, Tik-Tok, etc.) to reach their customers.Midtown Bistro, a local restaurant has hired you to help them develop a new online business initiative. The company wants to use social networking actively in its marketing plan and integrate it not its Web site. In one or two paragraphs, identify thee benefits that Midtown Bistro might hope to obtain from this initiative and then write one additional paragraph about how it might measure its achievement of each benefit objective.Please review the following advertising images and answer the following questions 6.1. What type of adverting appeal the image relates to. After identifying it give their proper definitions.6.2. Give reasons why you think the advertising appeal is what you think it is6.3. What messages the images are communicating?
- Designing an ad for a (choose one): car, laptop, health clinic Select one product and what method it typically uses for advertisement (cognitive, emotional, image, or endorsement) Out of the four types, suggest how one of the other methods could be effective providing details Imagine you were designing an ad for a (choose one): car, laptop, health clinic What would your ad look like if you were targeting: -Older people? -Kids? -Wealthy people? -What celebrity should endorse your brand? Why?2. Give an example of the unique selling proposition for one of your favorite brands. What is your unique selling proposition? 3. Think about and provide examples of two different message strategies you’ve seen in commercials in the last year. Why do you think they were or were not effective? 4. What are the different ways in which a company can improve its search engine rankings? 5. What are pros and cons of using social media to market products?SHORT ANSWER Let’s qualitatively correlate how the change in business environments is affecting today’s ads. Think about any change you are seeing in advertising, and reply to one (or more!) of the questions below. Be sure to include a specific example in your reply. Here are some examples of how to measure the change: Are you getting more or different ads from companies with which you have recently done business? Are you again getting ads from companies with which you have not recently done business? Are you receiving new or more significant promotions from companies with which you have not recently done business than you are from companies with which you have recently done business? Where do you see the biggest change in advertising, and why do you think this is so? TV Radio Email Social media Other?
- What is an example of advertisement that clearly demonstrates that it is targeting a very specific market. Describe the target market and why you think that consumer behavior knowledge was used in developing the ad. Determine whether any internal or external influences are used in the ad. Also, discuss what phase of the decision-making process the ad is addressing.Joe Chernov, VP of marketing for Insight Squared, said: "Good marketing makes the company look smart. Great marketing makes the customer feel smart." what do you think he meant by this? Provide an ad you believe exemplifies this quotation and justify your choice.1. Why would the brand run this sales promotion, rather than just introducing the new flavor straight to the marketplace? 2. Could this campaign help increase brand engagement overall? 3. Other than short-term sales, what other marketing goals could this campaign have for the brand?