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Step by step
Solved in 3 steps
- What are internal and interactive marketing? Give an example of how a specific firm or organization might use these concepts to increase the effectiveness of its services. How might these concepts be linked to services differentiation?How is technology changing the nature if services? Explain with an example of your own.what is the difference between a product and a service. Provide examples for each.
- There are unique characteristics that distinguish services from products. Identify and define these unique characteristics.What are the six key components of a service environment and how does each directly impact customer loyalty and satisfaction?List the characteristics that Retail customized services have