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- 5 The term brand originated from the word branding Question 5 options: True False1) Brand name can be used without copyright permission. Select one: O True O False 2) Points of difference showcases about the product/brand differentiation. Select one: O True O FalseCreative Homework/Short Projecr As a member of anevv product team with your company, you are working to develop an electric car jack that would makechanging car tires easier. You are considering conducting a test market for this nevv product. Outline thepros and cons for test marketing this product. Whatare your recommendations?
- 2. The brand value chain assumes that the value of a brand lies with the marketer. Select one:TrueFalse2.Tony the tiger used for Kellogg’s Frosted Flakes is an example of a A.brand character B.brand mark C.trademark D.brand logohow companies can designing the brand mantra and what are the implementations? Note: answer should be new. Not copied one
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- What is the definition of the word "compatibility requirements"?3. Give an example of product/brand name that can be equated to brand personality showing ‘excitement’, ‘competence’ and ‘sophistication’. Give one example for each brand personality mentioned. 4. Discuss three (3) possible benefits/advantages of collecting data in marketing research through making telephone calls to the customers.8. Cues - the norms of a product, what one normally thinks of certain product types or brand. You will need to do a bit of research here. Provide an example of a cue/cues as per cereal. Remember cues can vary by all/any of the 4 Ps of the Marketing Mix. Your answer could be a product that match cues, goes against cues, should change due to cues, etc. Be specific and be sure to explain well.