what strategies would you recommend to strengthen the Commitment stage of the customer engagement cycle?   In your answer, discuss your understanding of beyond-purchase, customer-engagement behaviours (CEB) in social media, and how this drives value for firms. Support your answer with relevant examples of how the “Relax Chair” could (1) encourage customer engagement behaviours (CEB) and (2) benefit from such CEBs.

How does CRM integration with social media platforms enhance customer engagement?

What features of the digital marketing textbook website do you use? Tick all that apply. Blog Case studies Free downloads Additional resources

Being the Digital Marketing Manager for Zara Brand, how would you plan the Social media strategies for each social maedia platforms. Also write how would you suggest to use the Email marketing and SEO/SEM for Zara fashion Brand.

Describe the concept of mobile CRM and its relevance in a mobile-first world. What are some best practices for implementing mobile CRM solutions?

Recall 1 marketing communication that resonated with you. This could be a TV ad, sales promotion, or an event from the 2000's (or even later). Try to find the material in Youtube or in other platforms. Evaluate whether this marketing communication was effective for you.   Now, with the same company, try to find a marketing communication material they used in the past 3 years. Compare the 2 campaigns and share your insights. Explain how the company shifted or maintained its strategy.       Here is one example: Jolibee. In the 90s, their TV ads (https://www.youtube.com/watch?v=etI-Ac8VtrU) are focused on their products. You will notice that their ads have multiple shots of their food items. Now they use platforms, such as Facebook and Youtube to create viral videos (https://www.youtube.com/watch?v=KGH4TBl7v-0) that trigger all sorts of emotions. There is less focus on the product, but more focus on the experience. All their stories anchor on Jolibee as a place or food items that the…

Analyze in a paragraph the effectiveness of digital marketing in reaching and engaging target audiences. Include a real-world example and a case study , looking at influencer marketing , and the effect of going viral.

Online User Profiling/ E-Commerce – Describe the characteristics used to identify and profile online users and how those characteristics differ from descriptions of traditional consumers using physical and personal traits – Discuss the role of computer-mediated applications in digital consumer behavior, such as digital consumer decision support systems (CDSSs), intelligent agents, and how they result in different patterns of interaction than for traditional consumer engagement in the physical marketplace – Discuss how the e-business’s digital customer behaviour for online services overlaps with the traditional customer behavior approach for services provided in physical interpersonal settings

Analyze in a paragraph the effectiveness of digital marketing in reaching and engaging target audiences. Include a real-world example and a case study , looking at email marketing.