Which organizational department is responsible for positioning the company and its products to appeal to the target audience?

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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  1. Which organizational department is responsible for positioning the company and its products to appeal to the target audience?
  1. Accounting and finance
  2. Human resources
  3.  Research and development
  4. Marketing

2. Which function is performed by the information technology deparinent of an organization?

  1. Recruiting and onboarding
  2.  Financial management
  3.  Satware development
  4. Benefits and compensation

3. Which organizational department is responsible for identifing potential customers?

  1. Human resources
  2. Research and development
  3.  Accounting and finance
  4. Marketing

4. What is true about the nature ol professional communications?

  1.  lt is based on assumed prior knowledge.
  2.  It uses relaxed language.
  3. It is used for the commercial benefit of an organization.
  4.  lt is designed for a group of individuals who are already known.

5. Which organizational department is responsible for proper training in safely and maintenance in the workplace?

  1.  Information technology
  2.  Human resources
  3.  Accounting and finance
  4.  Marketing

6. A manager requests additional funding to develop a targeted campaign in an effort to increase sales in the coming quarter.

Which managerial core role is this manager assuming?

  1. Informational
  2. Interpersonal
  3. Decisional
  4. Relational

7. A production manager for a largo manufacturing firm requires supervisors for all shifts to submit a weekly report detailing any production issue, overruns, cost concerns, and  personnel issues to disseminate to upper management.

Which managenial core role s being demonstrated?

  1.  Interpersonal
  2.  Decisional
  3.  Informational
  4. kelational

8. Which type of organizational culture in the Competing Vatues Framework fouses on mentoring and nurturing employees?

  1.  Clan
  2.  Hierarchy
  3.  Adhocracy
  4. Market

9. Which type of organizational cuture in the Competing Values Framework focuses on creatily, anovaton, and risk-taking?

  1. Adhocracy
  2.  Market
  3.  Clan
  4. Hierarchy

10. which pair of attributes refects the focus of a clan cutire within the Competing Valves Framework?

  1.  People-oriented and friendy
  2. Adjustable and entrepreneurial 
  3.  Process-oriented and highly structured 
  4.  Results-oriented and competitive
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