EBK ESSENTIALS OF BUSINESS COMMUNICATIO
11th Edition
ISBN: 8220106798393
Author: Loewy
Publisher: YUZU
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Chapter 1, Problem 14CT
Summary Introduction
To determine:
What could go wrong when the business people from a high-context culture (e.g., China or Japan) meet their counterparts from a low-context culture (United States) to negotiate and sign a manufacturing contract.
Introduction:
The context of culture changes as the country changes. Many times the cultural difference creates difficulty in communication and understanding each other. Some countries are culturally driven and some are not.
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EBK ESSENTIALS OF BUSINESS COMMUNICATIO
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