Essentials of Business Communication (MindTap Course List)
11th Edition
ISBN: 9781337386494
Author: Mary Ellen Guffey, Dana Loewy
Publisher: Cengage Learning
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Chapter 1, Problem 15CT
Summary Introduction
To determine: To what extent can ethnocentrism be considered a normal reaction.
Introduction: Ethnocentrism takes place when an individual start evaluating other culture with respect to his own culture and as per the standards of his own culture.
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Essentials of Business Communication (MindTap Course List)
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