Business Analytics
Business Analytics
3rd Edition
ISBN: 9780135231678
Author: Evans, James R. (james Robert)
Publisher: PEARSON EDUCATION (COLLEGE)
bartleby

Concept explainers

Correlation
Correlation defines a relationship between two independent variables. It tells the degree to which variables move in relation to each other. When two sets of data are related to each other, there is a correlation between them.
Linear Correlation
A correlation is used to determine the relationships between numerical and categorical variables. In other words, it is an indicator of how things are connected to one another. The correlation analysis is the study of how variables are related.
Regression Analysis
Regression analysis is a statistical method in which it estimates the relationship between a dependent variable and one or more independent variable. In simple terms dependent variable is called as outcome variable and independent variable is called as p…
bartleby

Videos

Textbook Question
Book Icon
Chapter 1, Problem 5PEA

Return on investment (ROI) is profit divided by investment. In marketing, ROI is determined as incremental sales times gross margin minus marketing investment, all divided by marketing investment. Suppose that a company plans to spend $3 million to place search engine ads and expects $15 million in incremental sales. Its gross margin is estimated to be 45%.

  • Develop a spreadsheet to compute the marketing ROI.
  • Use the spreadsheet to predict how ROI will change if the incremental sales estimate is wrong (consider a range of values above and below the expected sales).
Expert Solution & Answer
Check Mark

Want to see the full answer?

Check out a sample textbook solution
Blurred answer
Previous
Chapter 1, Problem 4PEA
Next
Chapter 1, Problem 6PEA

Chapter 1 Solutions

Business Analytics

Ch. 1 - Explain why analytics is important in todays...Ch. 1 - Define business analytics.Ch. 1 - State three examples of how business analytics is...Ch. 1 - What are the key benefits of using business...Ch. 1 - What challenges do organizations face in using...Ch. 1 - Prob. 2.1CYUCh. 1 - How do statistical methods enhance business...Ch. 1 - What is operations research/management science?Ch. 1 - How does modern business analytics integrate...Ch. 1 - What are the components of a decision support...
Ch. 1 - Define prescriptive analytics and provide two...Ch. 1 - Define prescriptive analytics and provide two...Ch. 1 - Define prescriptive analytics and provide two...Ch. 1 - State three examples of how data are used in...Ch. 1 - How are data obtained from the Web used in...Ch. 1 - Define big data and list the four characteristics...Ch. 1 - Explain the concepts of data reliability and...Ch. 1 - Define a model and state three common forms of a...Ch. 1 - Prob. 5.2CYUCh. 1 - Prob. 5.3CYUCh. 1 - Define optimization and the characteristics of...Ch. 1 - Explain the importance of assumptions in building...Ch. 1 - What is the difference between uncertainty and...Ch. 1 - List the major phases of problem solving and...Ch. 1 - What lessons did Hewlett-Packard learn about using...Ch. 1 - For each of the following scenarios, state whether...Ch. 1 - Suppose that a manufacturer can produce a part for...Ch. 1 - Use the model developed in Example 1.5 to predict...Ch. 1 - A bank developed a model for predicting the...Ch. 1 - Four key marketing decision options are price (P),...Ch. 1 - Total marketing effort is a term used to describe...Ch. 1 - A manufacturer of headphones is preparing to set...Ch. 1 - PERFORMANCE LAWN EQUIPMENT In each chapter of this...Ch. 1 - Develop a spreadsheet for computing the demand for...Ch. 1 - The Excel file Science and Engineering Jobs shows...Ch. 1 - A new graduate has taken a job with an annual...Ch. 1 - Example 1.2 in the chapter described a scenario...Ch. 1 - Return on investment (ROI) is profit divided by...Ch. 1 - In the Accounting Professionals database, use...Ch. 1 - Prob. 7PEACh. 1 - Prob. 8PEACh. 1 - The worksheet Base Data in the Excel file Credit...Ch. 1 - The Excel file Store and Regional Sales Database...Ch. 1 - Define range names for all the data and model...Ch. 1 - Define range names for all the entities in the...Ch. 1 - Define range names for all the entities in the...
Knowledge Booster
Background pattern image
Statistics
Learn more about
Need a deep-dive on the concept behind this application? Look no further. Learn more about this topic, statistics and related others by exploring similar questions and additional content below.
Similar questions
Recommended textbooks for you
Text book image
College Algebra
Algebra
ISBN:9781938168383
Author:Jay Abramson
Publisher:OpenStax
Text book image
College Algebra
Algebra
ISBN:9781337282291
Author:Ron Larson
Publisher:Cengage Learning
Text book image
Glencoe Algebra 1, Student Edition, 9780079039897...
Algebra
ISBN:9780079039897
Author:Carter
Publisher:McGraw Hill
SEE MORE TEXTBOOKS
Correlation Vs Regression: Difference Between them with definition & Comparison Chart; Author: Key Differences;https://www.youtube.com/watch?v=Ou2QGSJVd0U;License: Standard YouTube License, CC-BY
Correlation and Regression: Concepts with Illustrative examples; Author: LEARN & APPLY : Lean and Six Sigma;https://www.youtube.com/watch?v=xTpHD5WLuoA;License: Standard YouTube License, CC-BY