EBK CONTEMPORARY MARKETING
17th Edition
ISBN: 8220103671620
Author: Kurtz
Publisher: YUZU
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Chapter 1, Problem 6ALR
Summary Introduction
To discuss: The benefits of mobile marketing for firms that use to reach out customers.
Introduction: Mobile marketing is a digital marketing technique aimed for achieving an intended interest group on their cell phones, tablets or potentially other cell phones, by means of sites, email, text messages and MMS, social media and mobile applications.
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