EBK CONTEMPORARY MARKETING
17th Edition
ISBN: 8220103671620
Author: Kurtz
Publisher: YUZU
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Question
Chapter 1, Problem 2CTE
Summary Introduction
To discuss: The ways marketers use interactive and social marketing to convert needs to wants.
Introduction: Marketing is an activity, set of organizations and procedures for making, collaborating, conveying, and trading contributions that have value for clients, customers, accomplices, and society in general.
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How can marketers use interactive and social marketing toconvert needs to wants and ultimately build long-termrelationships with customers?
How ‘needs’ and ‘wants’ are different from one another from marketing perspective? Explain your answers with relevant examples. Mention which marketing strategy is ideally suitable for each of them?
How can Marketing managers create wants on the part of the consumer? Explain with an example?
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