EBK CONTEMPORARY MARKETING
17th Edition
ISBN: 8220103671620
Author: Kurtz
Publisher: YUZU
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Chapter 1, Problem 1CTE
Summary Introduction
To discuss: The customer creation done by an organization.
Introduction: Marketing is an activity, set of organizations and procedures for making, collaborating, conveying, and trading contributions that have value for clients, customers, accomplices, and society in general.
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