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Chapter 1.1, Problem 1.2LR

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Marketing

14th Edition
Roger A. Kerin + 1 other
ISBN: 9781259924040

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Chapter
Section
FindFindarrow_forward

Marketing

14th Edition
Roger A. Kerin + 1 other
ISBN: 9781259924040
Summary Introduction

To discuss: The focus of marketing and what it does for the customer needs

Introduction:

A product can be defined as a thing that could be provided in the market for acquisition, attention, consumption, or for utilization, which may satisfy a need or a want.

Explanation

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