Managerial Accounting
Managerial Accounting
7th Edition
ISBN: 9781260247886
Author: Wild
Publisher: MCG
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Chapter 10, Problem 1AA

Assume Apple is designing a new smartphone. Each unit of this new phone is expected to require $230 of direct materials. $10 of direct labor, $20 of variable overhead, and $20 of variable selling administrative costs.

Required
1. If Apple uses the variable cost method lo set selling prices and plans a markup of 200%of variablecosts, what is the expected selling price per unit of this new phone?
2. Assume that Apple is a ‘"price-taker” and the market sales price for this type of phone is $800 per unit. Compute Apple's target cost if the company desires a profit of 60% of sales price.

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Assume Apple is designing a new smartphone. Each unit of this new phone is expected to require $230 of direct materials, $10 of direct labor, $20 of variable overhead, and $20 of variable selling and administrative costs. Required 1. If Apple uses the variable cost method to set selling prices and plans a markup of 200% of variable costs, what is the expected selling price per unit of this new phone? 2. Assume that Apple is a “price taker” and the market sales price for this type of phone is $800 per unit. Compute Apple’s target cost if the company desires a profit of 60% of sales price.
Assume Apple is designing a new smartphone. Each unit of this new phone is expected to require $230 of direct materials, $10 of direct labor, $20 of variable overhead, and $20 of variable selling and administrative costs. Required1. If Apple uses the variable cost method to set selling prices and plans a markup of 200% of variable costs, what is the expected selling price per unit of this new phone?2. Assume that Apple is a “price taker” and the market sales price for this type of phone is $800 per unit. Compute Apple’s target cost if the company desires a profit of 60% of sales price. expected selling price target cost   Apple and Google sell a variety of products. Some products are more profitable than others. Teams of employees in each company make advertising, investment, and product mix decisions. Assume a typical ad costs $800,000 and that the average product for both Apple and Google sells for $400 per unit and generates a contribution margin of 20%. Required1. Estimate how many…
Assume Samsung is designing a new smartphone. Each unit of this new phone is expected to require $285 of direct materials, $10 of direct labor, $30 of variable overhead, $5 of variable selling and administrative costs, and $20 of fixed selling and administrative costs. Required 1. If Samsung uses the variable cost method to set selling prices and plans a markup of 250% of variable costs, what is the expected selling price per unit of this new phone? 2. If instead Samsung uses the total cost method to set selling prices and plans a markup of 220% of total costs, what is the expected selling price per unit of this new phone?

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Managerial Accounting

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