Basic Business Statistics, Student Value Edition
Basic Business Statistics, Student Value Edition
14th Edition
ISBN: 9780134685113
Author: Mark L. Berenson, David M. Levine, David F. Stephan, Kathryn Szabat
Publisher: PEARSON
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Chapter 10, Problem 30PS

Does Cable Video-on Demand VOD D4+ increase ad effectiveness? A 2015 VOD study general VOD D4+ audiences after viewing a brand ad. Data were collected on whether the viewer indicated that the ad made them want to visit the brand website. The results were:

Chapter 10, Problem 30PS, Does Cable Video-on Demand VODD4+ increase ad effectiveness? A 2015 VOD study general VODD4+

a. Set up the null and alternative hypotheses to try to determine whether ad impact is stronger following VOD D4+ viewing than following general TV viewing.

b. Conduct the hypothesis test defined in (a), using the 0.05 level of significance.

c. Does the result of your test in (b) make it appropriate to claim that ad impact is stronger following VOD D4+ than following general TV viewing?

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Does Cable Video on Demand (VOD D4+) increase ad effectiveness? A 2015 VOD study compared general TV and VOD D4+ audiences after viewing a brand ad. Whether the viewer indicated that the ad made them want to visit the brand website was collected and organized in the following table.     Made me want to visit brand site Audience  Yes  No General TV 35 166 VOD D4+ 147 103 a. Set up the null and alternative hypotheses to try to determine whether there is a difference in ad impact between general TV viewing and VOD D4+ viewing. b. Conduct the hypothesis test defined in (a), using the 0.05 level of significance.
When asked what it means for the result of a hypothesis test to be practically significant (or practically important), Tatum says this means that the P-value is small and the null hypothesis has been rejected.  Why is Tatum wrong?
Better than aspirin? A very large study showed thataspirin reduced the rate of first heart attacks by 44%. Apharmaceutical company thinks they have a drug that will be more effective than aspirin, and plans to do a random-ized clinical trial to test the new drug. a) What is the null hypothesis the company will use?b) What is their alternative hypothesis?They conducted the study and found that the groupusing the new drug had somewhat fewer heart attacksthan those in the aspirin group.c) The P-value from the hypothesis test was 0.28. Whatdo you conclude?d) What would you have concluded if the P-value hadbeen 0.004?

Chapter 10 Solutions

Basic Business Statistics, Student Value Edition

Ch. 10 - The annual NFL Super Bowl is the most widely...Ch. 10 - A bank with a branch located in a commercial...Ch. 10 - Repeat Problem 10.12 (a), assuming that the...Ch. 10 - As a member of the international strategic...Ch. 10 - Repeat Problem 10.14 (a), assuming that the...Ch. 10 - Prob. 16PSCh. 10 - Brand valuations are critical to CEOs, financial...Ch. 10 - Prob. 18PSCh. 10 - Prob. 19PSCh. 10 - Nine experts rated two brands of coffee in...Ch. 10 - How do the rating of TV and Internet services...Ch. 10 - Prob. 22PSCh. 10 - How do the fares for airlines that directly...Ch. 10 - Multiple myeloma, or blood plasma cancer, is...Ch. 10 - Prob. 25PSCh. 10 - The file Concrete1 contains the compressive...Ch. 10 - Prob. 27PSCh. 10 - Prob. 28PSCh. 10 - An online survey asked 1,004 adults “if...Ch. 10 - Does Cable Video-on Demand VODD4+ increase ad...Ch. 10 - Are you an impulse shopper? A survey of 500...Ch. 10 - The Society for Human Resource Management (SHRM)...Ch. 10 - What social media tools do marketers commonly use?...Ch. 10 - Prob. 34PSCh. 10 - Prob. 35PSCh. 10 - Prob. 36PSCh. 10 - Prob. 37PSCh. 10 - Prob. 38PSCh. 10 - The following information is available is for two...Ch. 10 - In Problem 10.39, how many degrees of freedom are...Ch. 10 - In problem 10.38 and 10.39, what is the upper-tail...Ch. 10 - In Problem 10.39, what is your statistical...Ch. 10 - The following information is available for two...Ch. 10 - Prob. 44PSCh. 10 - Prob. 45PSCh. 10 - Prob. 46PSCh. 10 - A bank with a branch located in a commercial...Ch. 10 - The annual NFL Super Bowl is the most widely...Ch. 10 - Prob. 49PSCh. 10 - Prob. 50PSCh. 10 - Prob. 51PSCh. 10 - Prob. 52PSCh. 10 - Prob. 53PSCh. 10 - What is the distinction between two independent...Ch. 10 - Prob. 55PSCh. 10 - Prob. 56PSCh. 10 - Prob. 57PSCh. 10 - The American Society for Quality (ASQ) conducted a...Ch. 10 - How do private universities and public colleges...Ch. 10 - Do males and females differ in the amount of time...Ch. 10 - The file Restaurants contains the rating for food,...Ch. 10 - A Computer information systems professor is...Ch. 10 - Do social shoppers differ other online consumers...Ch. 10 - Prob. 64PSCh. 10 - Prob. 65PSCh. 10 - Prob. 66PSCh. 10 - Prob. 67PSCh. 10 - Prob. 68PSCh. 10 - Prob. 69PSCh. 10 - Referring to the results of Problems 10.67 and...
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