MARKETING 2018
19th Edition
ISBN: 9780357033753
Author: Pride
Publisher: CENGAGE L
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How can marketers exploit the characteristics ofthe internet to improve the product element of theirmarketing mixes?
Describe the Internet and how Web 3.0 and 4.0 provide greater opportunities for marketers to interactwilh their customers
Who are typical online buyers and sellers? What are some ofthe strategic implications of these facts to online marketers
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- How might marketers determine the degree of involvement of their target audiences in their marketing communication activities?arrow_forwarddescribe the Internet and how Web 3.0 and 4.0 provide greater opportunities for marketers to interact with their customersarrow_forwardChanges in the marketing environment produce uncertainty for marketers and at times hurt marketing efforts, but they also create opportunities. How do traditional marketing and e-marketing differ? How are they alike?arrow_forward
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