Principles of Information Systems ...

12th Edition
Ralph Stair + 1 other
ISBN: 9781285867168



Principles of Information Systems ...

12th Edition
Ralph Stair + 1 other
ISBN: 9781285867168
Textbook Problem

What are the primary activities supported by a marketing MIS?

Program Plan Intro

Information system:

  • An information system is a system which provides the necessary information to an organization to achieve the goals.
  • It monitors the transactions details, provides the required information to decision makers, and provides necessary documents to customers.
  • The main components in the information system are people, data, procedures, hardware, as well as software.
  • The main function of information system is to accept and process the input data and then stores the retrieved information and distributes it across the organization.


  • It denotes a process of determining needs and wants of consumers.
  • It creates manufactures and delivers products that satisfy those needs.
  • To perform market research for determining needs and wants of customers.
  • To design a product or service that would be appealing to consumers.
  • Setting a price that will be attractive to consumer and profitable to organization.
Program Explanation

Primary activities supported by marketing MIS:

  • It helps marketing managers as well as executives to increase sales, and reduce marketing expenses.
  • It helps to develop plans for future products as we...

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