Marketing Principles, SME 2011 Babson College
15th Edition
ISBN: 9781308605654
Author: N/A
Publisher: McGraw Hill Create
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Chapter 10.5, Problem 2PC
Summary Introduction
To determine: The challenges that are posed by the technological advancement for the ethics of
Introduction: Marketing is a process by which an organization increases the number of customers and retains them by satisfying the needs of the customers.
Marketing research is a process in which useful information is collected and used for the
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What challenges do technological advances pose for theethics of marketing research?
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