Marketing Principles, SME 2011 Babson College
15th Edition
ISBN: 9781308605654
Author: N/A
Publisher: McGraw Hill Create
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Chapter 10, Problem 9MA
Summary Introduction
To discuss: The vendor that Person M should use.
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A firm wants to stop its sales agents from pricing too aggressively to make sales by requiring the agent to obtain a marketing manager’s permission to reduce price below a specific threshold. This solution would only work if
a) The marketing manager has no information about the matter at hand
b) The marketing manager can only get all the information on the case from the sales agent
c) Enough unbiased information is transferred to the manager to prevent an unprofitable price reduction
d) All of the above
Please clearly explain your answer
Which of the eight steps in the vendor identification and selection process is the most important? Why? Justify your answer.
Suppose you are E-commerce consultant in a multinational company. A company offers customers incentive with discount of 10% for order of more than 5000. but people werent taking advantage of the offer because they didnt know about it. As a consultant of that company have a meeting wit their development team and brief them with the solution so that their customer may get advantage of this offer.
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Marketing Principles, SME 2011 Babson College
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